HR processes can be automated with technologies and tools. The intelligent networking of data promises additional added value. But HR needs a playground for this to try out. How smart is HR?
The term smart has long become standard vocabulary – many people have a smartphone or a smart TV, live even in a smart home . Often there is also talk of the Internet of Things, i.e. the networking of objects with software or sensors via the Internet. The smart home describes an intelligent house in which everything is virtually linked, interior lighting and the opening or closing of the blinds can be coordinated and the room temperature can be controlled via an app. The idea behind it: increasing efficiency for users with automated and intelligent processes. This approach can also be transferred to processes in the company – and to HR. The clever use of digital tools in personnel management comes with a great promise of value. Smart does not mean connected at the same time.
Smart processes play a role in areas such as production and logistics, says Christian Gärtner, professor of business administration with a focus on human resources management and the digitization of the world of work at Munich University of Applied Sciences. Using motion sensors on employees in warehouses or production halls, companies can record process cycle times. This reveals any idle times and provides information about the work density. Intelligent sensor systems can also be used for ergometry at the workplace – that is, to reveal the physical strain on employees. What REFA officers used to record in terms of work data can now be done by sensors, transmitters and machine learning analyze stake. Gärtner mentions another possibility of networked work, including error data from machines directly in training courses. During in-house training, for example, technicians can learn about problems that a machine reports in real time to a customer’s facility. So you learn on the current problem and not on possibly outdated training documents.
How Smart is HR?
For the scientist Gärtner, networking is just one dimension of smart processes. He sees the main focus in data analysis. This also applies in the context of HR work. Smart HR aims at automated and intelligent processes. There are plenty of applications and tools. But above all, the intelligent use of various applications challenges many people in the HR departments. “Networking IT systems is a sore point in HR,” says Gärtner. Most of the personal data are in fact in different systems. For example, the data from the applicant or skill management system can often not be linked directly to the master data or performance management system. HR has several data ponds instead of one large data lake. A data set for every employee that contains everything does not yet exist, even if some companies are working on it, says Gärtner. If there isn’t a big system, interfaces have to be built so that the different programs fit together and value-added data analyzes are possible. Basically, it is always about data quality, otherwise the networking of systems and data does little.
“The individual HR tools are silos,” says Christian Vetter, Managing Director at HR Forecast. In his role he deals with people analytics– In other words, analyzes that combine personal and business data in order to answer questions based on it. The applications of large software providers in particular are often self-contained and hardly allow the integration of external data. You have to bring data together and bundle them on one level. Those who integrate data channels well into one another have better options, says Vetter. According to him, however, many companies fail to realize that they only get a benefit by linking data. However, collecting data creates more transparency and a link makes it more usable for HR staff. It is of course obvious that personal data is sensitive data and that legal requirements and internal guidelines strictly regulate their use.
Vetter mentions the subject of skills as an example of the usefulness of linked data. Particularly in view of dynamic business areas, companies need to know which skills will be required in the future. In order to know what potential already exists and how it can be developed, HR managers need transparency. Using data analysis that link training databases with input from managers and employees, statements can be made about which skills will be important in the future. Vetter also advises not only to consider internal data, but also to include external data in analysis. By this he means, among other things, scientific evaluations, or analysis of job advertisements, which skills competitive companies require. A company can use this to derive valid future forecasts.
Digitization of HR
“Bringing data together is a hurdle, especially for smaller companies,” says Nadia Grötsch, managing director of HR consultancy Sieben Wunder and lecturer for digital personnel management at the Ernst Abbe University in Jena. She advises small and medium-sized companies on smart HR work. Small businesses often don’t even know how to use data and bring it together in a clever way, she says. The craft is still a long way off. In her experience, large corporations are sometimes far ahead in terms of the digitization of HR; modern tools for personnel management are currently finding their way into medium-sized companies. The majority of companies are thus somewhere between a group and a small business. But even if modern tools were used, networking approaches and data evaluations could not yet be discussed.
For Grötsch, digitization of HR means: removing administration by a machine so that HR managers have more resources for the social aspect of HR work. She does not see the digitization of HR as an end in itself. It’s about the effects behind it that companies expect from it. If the use of modern technologies is part of the standard for industrial companies, the question arises for a service company as to what benefits it expects to gain from it in the end. “Smart or big data is relevant when it supports decisions,” says Grötsch. It is particularly suitable for HR when the complexity is so extensive that you can no longer see the big picture.
Smart versus automation
In addition to skills, recruiting is also a topic for Smart HR . For example, some companies use chatbots to answer questions from job seekers in the first step of the application, says Managing Director Grötsch. In some cases, there is an artificial intelligence downstream that brings applicants together with the right position. A language analysis is also used to facilitate selection processes. Every company has to decide for itself whether an automated selection is desired.
Which other HR processes can be automated or are they suitable for the intelligent use of digital tools? The scientist Christian Gärtner differentiates between the automation of processes and the analyzes that make a process more intelligent. In this way, many processes can be automated along the HR value chain. This includes, among other things, offboarding via a standard report and exit checklist or small-scale processes such as travel expense accounting. One step further is the intelligent evaluation of data with which companies can assess the likelihood of termination or the development potential of employees. This could mean risk candidates an interesting internal offer must be submitted at an early stage.
Data analyst Vetter sees the automation of payroll, i.e. leaving payroll accounting to a machine, as a way of saving time. This also applies to personnel planning and workforce management. He thinks it is smart if the HR function is upgraded and integrated into the business. So HR can take on a control and management function. You also need to think outside the box and have a strategic mindset. In his view, companies that master the interface between man and machine are particularly successful in the long term, not those that merely digitalize themselves heavily.
“The desire to be smarter alone is not enough,” says HR consultant Grötsch. HR needs a playground to try out new things and yourself. But often HR cannot get out of the hard work. For Grötsch, the main thing is that acceptance for digitization is anchored in the organization. The company management would also have to provide budget and resources so that HR can make a contribution.
How to market with social network? (or social media) is the most important question to be answered by you if you are running a business or social organisation. Social network has belonged to the firm’s marketing mix for several years.
Depending upon the business design and target group, every firm must be active on suitable social networks and connect with prospective customers. Here you can find out which social media you should use for your company and which strategy you use to become visible there.
What is social network or Social Media?
Social media is many to many communication network over the internet. There are different apps, software, and website that facilitate the communication among the user connected via internet. For example Facebook, Instagram, Twitter, LinkedIn, Xing, YouTube. Social Media facilitates the sharing and consuming of ideas, opinions, and information (generally called “post”) through the building of virtual networks and communities. The post shared by a user is available to all other user connected. Personal information, photos, videos, and documents are among the types of content that users share on social media platforms. Users are able to reach social media through computers, tablets, Web-based mobile phones or web apps.
Social media has made a large impact on businesses across the board. Customer communication, building customer relationships, and gathering market research information are all facilitated by it. There are currently 3.5 billion social media users who love to share, seek, and create information on social media. Using this network to produce great results for your business is possible for marketers and business owners equally. The importance of social media channels has intensified rapidly, and they are now an essential part of business development strategies. You must not ignore “social” when building relationships with customers.
In the following, I wish to offer you a brief introduction of the various possibilities of social networks marketing
But this definition is incomplete, as it leaves out something extremely important. Rather than simply saying, “Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business,” it might be more clear to state, “social media marketing is the process of creating content tailored for each social media platform to promote your business and drive engagement.” The goal of social media marketing is to connect with your audience or customers and help them better understand your brand. It is extremely beneficial to the growth of your business. If you want to build a good relationship, imagine you are meeting someone for the first time. If you’re not going to get a second chance, what should you do to make that person like you instantly? If you meet the person and talk about uninteresting or pointless things, will you succeed? When you make people happy, they tend to like you more, no matter how you go about it. To be successful in your social media marketing endeavours, you’ll need to locate and please your target audience so that they are delighted with your brand and will tell others about it. If your storey isn’t interesting, your social media marketing efforts will be for useless.
Why Is Social Media Marketing Important Today?
What if you don’t have a presence on social media? You’ll pass up an excellent opportunity to make an impression. Take a look at these Oberlo statistics to get a sense of why having a solid social media marketing strategy is critical to business success in 2020 and beyond: 71% of consumers who have had a positive social media experience with a brand are likely to recommend the brand to their friends and family. Active social media users include 90.4 percent of Millennials, 77.5 percent of Generation X, and 48.2 percent of Baby Boomers. Facebook has over 2.7 billion monthly active users on its own. Every day, multiple times a day, your customers and prospects use social media channels. Visit this blog to find out how much time the average person spends on social media. Social media is an excellent place for brands to learn about their target audience’s interests and preferences. According to experts, smart businesses will continue to invest in social media in order to achieve long-term business growth. Whether you want to launch a new product or a business, social media is the ideal platform for spreading the word about your initiatives. As we move further into the future of e-commerce, it becomes clear that social media marketing is no longer merely an option. In an increasingly competitive market, your company cannot afford to ignore social media. It’s especially difficult in the social media influencer space, where thousands of new influencers launch their own brands every day. If you’re looking to increase your online presence in order to become a social media influencer, be sure to read our comprehensive guide.
5 significant advantages of social media marketing
Over time, the concept of social media marketing has evolved. Several years ago, social media channels were primarily used to gain traffic to a website. A modern television studio, whether in a studio or on location, involves much more than just content production. You can use social media as a marketing strategy to engage customers, boost brand recognition, and expand the target market. These are the top five ways that social media marketing helps your business:
How to market with social network?
1. Social Media Marketing effectively and continuously welcomes a new group of customers to your business.
Facing an unresponsive audience or people who have never interacted with your brand is almost as bad as getting sick. Social media marketing gives you access to additional marketing tools and tactics that help you catch the attention of new customers. Using content to connect with the potential audience allows you to warm people up on social platforms like Facebook. Breaking through the noise with engaging content is much easier than acquiring attention. Consider, for example, the power of making an interesting Facebook video ad.
2. Stronger customer relationships are achieved with the help of an Social Media Marketing strategy.
Stop thinking of social media marketing as selling and promoting, because it is far more complex than that. successful brands establish long-term relationships with their social media audiences by connecting and engaging with them. It is a good example of this, for example, when they post something on a platform, they will always respond to anyone who leaves a comment or question to help them out. Ask your social media followers questions about your products or services instead of asking them to buy your products or services. This shows them that you care about their needs and opinions, and gives you an opportunity to establish trust. No investor will invest in your company unless you serve your customers first.
An example of a strategy we employ is our Entrepreneur Cooperative Facebook Community. This Facebook group is our little corner of the internet. We use it to discuss personal and business matters, to connect with other like-minded people, and to exchange cool ideas and concepts. You can use Facebook groups to build a loyal following of people who will actively promote your business or brand for the rest of their lives.
3. Social Media Marketing helps to generate more leads and sales
Companies can generate leads by using social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Using a mix of paid and organic strategies will help you increase conversions. One of the most effective ways to funnel customers into your sales funnel is by using online video ads, paid advertising, free giveaways, and email opt-ins. You can use giveaways on Facebook to acquire the email addresses of people you want to include in your email database.
SMM is a measurable, quicker, and easier way to build a database of prospects, as everything now happens online. Businesses are able to find more opportunities for conversion due to increased visibility. Customers may be converted into loyal customers by compelling content on social media that leads them to your company’s website.
4. Through Social Media Marketing, you will be a step ahead of your competitors.
So much can be learned from the social media presence of your competitors, especially if you are just getting started with social media and do not have any effective marketing strategies. It’s not enough for a progressive company to follow the competition. They must monitor what they are doing as well as what their competitors are doing. If you want to stay on top of what your competitors are doing, you must implement a social media monitoring strategy. If something is working for your competitors, you can try it out.
An excellent example of this is if you see that your competitors are getting good results from paid Facebook ads, you should give it a try. However, if you compete against your competition, you should not copy them in a way that could harm your reputation. Make sure you set yourself apart. If you want to know what Facebook ads your competitors are using, visit Facebook’s ad library to find out. Ad library’s goal is to offer advertising transparency by making all of the ads on Facebook as well as across its various apps and services easily searchable.
5. Social Media Marketing is Cost Effective
While social media marketing may be the most cost-effective and diverse way of promoting a business, it may also be the hardest to manage. On most social networking sites, there is no cost associated with creating a profile. You may want to invest in a paid campaign to increase your content’s exposure. On average, paid campaigns cost much less than other advertising options. The odds of obtaining a bigger return on your investment increase when done well. In order to get your paid advertising up and running successfully, start with a small campaign and work your way up to larger scale when you have more experience.
No matter what you do, you can always do better with digital advertising. With social media marketing, you can see exactly how you’re doing and fine-tune your strategy based on the data that’s generated in real time.
The Use of the #R3MAT Method in Social Media Marketing
With social media, companies have access to numerous benefits, but you must have a result-oriented strategy in place if you want to see success. Let’s find out what R3MAT has to do with your marketing efforts before we jump into how to develop a successful social media marketing strategy. As digital marketers, our challenge is to bring personalization to every channel. While opportunities for growth are endless, you must continuously present the correct message to the appropriate audience at the appropriate time. If you fail to provide the proper context, your marketing efforts could drain.
It is important to consider the context.
For many of the more than 3 billion people who use social media worldwide, please see earlier in the section. This group experiences thousands of experiences each day that generate trillions of variables, of which context and intent are always both present. You must make sure the context is clear in order to be more relevant and effective. Simply put, to really master a platform, you must understand the psychology of the people who use it. People use social media channels in different ways, according to their mindset.
When are people on Facebook? Does your Facebook content meet the needs and interests of your audience?
Know your users’ goals, and consider what they’re doing before and while they’re using your product. Focus on providing customers with exactly what they need, at exactly the right time, with exactly the right message.
A step-by-step guide to creating a social media marketing strategy
Social media is a significant phenomenon. Although it may look simple, it’s not as simple as it seems. Even when using an effective strategy to promote one’s business, it’s possible to get overwhelmed. The successful implementation of a social media marketing strategy is not something to dread. Your strategy is like a strategy that deals with everything from your objectives to the things you will do. When your plan is well-defined, it will focus on results. Arrange your work in a way that is both feasible and quantifiable.
In order to succeed, you must have a plan that is completely integrated, and all of your digital business systems must work together as a unified whole. However, we’ve found that Kartra is an ideal choice for people who are just getting started with online business or the more advanced online marketer. Take advantage of their 14-day free trial for $1 to learn more about how they could help your online business.
For effective social media marketing, use this step-by-step process:
Step 1: Develop a detailed plan with quantifiable goals and key performance indicators
What are you hoping to achieve by engaging in social media? Regardless of whether you want to expand your social media audience or earn more money and cents, it is critical that you clearly define your objectives and key performance indicators.
Your company is using social media because it has something of value to share. In order to be able to determine the right course of action, you must have a clearly defined goal in mind.
As a result, use the S.M.A.R.T goal framework when setting your goals. This framework requires that your goals be:
Specific: When you describe your objectives in great detail, it makes setting a clear strategy and expectations easier. When it comes to increasing brand awareness, be as specific as possible. So, if your goal is to add 250 new Instagram followers each month, how would you go about it?
Measurable: It becomes easier to track your progress when you set specific goals. You will need to optimise your strategy if you are not gaining 250 new followers per month.
Attainable: Companies can lose sight of realistic objectives, which can lead to setting overly ambitious goals. It is important to determine whether your target is feasible with your resources. It is now possible to garner 250 new Instagram followers, provided you are willing to put in the time and effort.
Relevant: What actions will be effective in helping you reach your bottom-line goals through social media marketing? Do you believe increasing your Instagram following will help you fulfil your business goals? Aligned closely to a business’s objectives, relevant goals should be set.
Time-bound: Be sure to give yourself deadlines. Additionally, keep things in perspective.
Finding out how much your increased social media following is worth may be difficult. As a result, metrics like conversion rates, click-through, and engagement should be focused on. Create separate goals for each social media network, and monitor your progress to see if you’re hitting them.
Step 2: Conduct Target Audience Research
It is vital to gather as much information on your audience as possible. You are interested in attracting people to your business through social media who have a tendency to be interested in your company. Both demographics and behaviour are linked. Don’t be shy about narrowing your focus when you research your target audience. You’ll be able to investigate in even greater depth and create relevant content.
No one is off-limits. To better clarify, the person/organization who you have in mind when you describe your target audience isn’t everyone who is active on social media, even if you are running a small business. Targeting and identifying the right audience can be accomplished in two simple steps.
Create personas for your target audience.
Learning the characteristics of your ideal customers is all about creating fictitious personas. Therefore, personas depict the perfect customers for your business.
Regardless of who your audience is, focus on building a personas who will bring your organisation closer to their goals. Consider things like age, location, language, average income, interests, spending power, and pain points when deciding on your marketing strategy.
If your audience is a group of single moms in their late 20s who live in big cities and hold full-time jobs, then let’s say that they are (or are potentially) engaged and interested in your topic. Assume the characteristics and demographics of these abstract concepts to develop a persona.
Rely on data
Just because you are researching your target audience, don’t make assumptions. Use data to make decisions based on sound analysis instead.
Using the information above, our target demographic for this project would be millennials.
Now, you can use data to help you determine which social media channels are appropriate for your marketing strategy.
Social media analytics gives you numerous data points about your followers’ characteristics, daily routines, and other specifics. By utilising these insights, you will be better able to identify your target audience.
3. The third step is to research competitors
They’re using social media, as is your competition. Yes, aren’t they? Know your competition’s strategy well. One of the best ways to collect competitive intelligence is to simply review your competitors’ social presence. A thorough examination of your competitors is likely to be of help here.
Competitive analysis is performed.
You can learn a lot from your competitors—not only what strategies are and aren’t working for them, but why they think those strategies work and why they don’t.
In order to thoroughly analyse your competition, a competitive analysis not only identifies your competitors, but also gives you a clear picture of your social presence.
Find out who you’re competing against by following these steps:
First, you must identify the most relevant and highly searched-for keywords that your competition is targeting. Then, make a list of these keywords with data on competition and search volume. Narrowing your definition of competitors is aided by using these keywords.
Check to see who’s on the first page for your targeted keywords. Use Google’s Keyword Planner to search for the most relevant keywords for your business. Compete with your top competitors by plugging them into Google.
Explore social using your keywords: Explore social using your most popular keywords now. An example of this would be using the keywords that you input into the Facebook search bar to see who shows up.
Check to see which brands your target audience is interested in. Marketers can discover what other brands their audience follows by using Twitter Analytics and Facebook Audience Insights.
After trying these techniques, you will be able to create a long list of customers who could become your customers.
Conduct your research to find out which five competing brands’ social media activity is most similar to your own.
To analyse your business, your company, and the competition, you can do a SWOT analysis (a strategic analysis).
When analysing your competitors’ use of social media, you will be able to find new ways to grow your business. Rather, this means you don’t have to rip off your competitors.
If your competitors concentrate on Facebook, then you should focus on underserved platforms where your target audience may be.
A bit of advice: Watch your competitors’ social media comments and reviews to see what their customers are requesting. Watching what your competition is doing is one of the best ways to stay on top of social media.
If you know the answers to these questions, start creating content that answers the specific requests and close the gap. With this, you are better positioned to outperform your competitors.
Step 4: Find out which social media platforms you want to promote.
See above, where we talked about how social channels are not all created equal. Each platform has its own rhythm and distinct user sets who each use content in different ways. People who are watching their favourite show on YouTube might not use Linkedin because of this.
To make an effective social media strategy, you need to understand the variety of social media platforms available to you, and decide which to use in your plan. For these reasons, you are unable to use the same content on every platform. So, doing research on the best platforms for your marketing strategy is critical.
For choosing the right social media platform, here are some tips to consider:
Audience demographics should be considered. You know something about your customers, don’t you? In terms of gender, are they younger, older, male, or female? Now that we’ve covered how a brand can better understand its audience, it’s time to discuss strategies for building brand awareness. By understanding demographics, you will know which platforms to use in your marketing. In the example above, it might not be a good idea to build a Snapchat presence for your business if you serve customers in the age range of 60 and up who are primarily women. If your target audience is only men, it would be a waste of your time to build a presence on Pinterest.
More often than not, Facebook and YouTube will be the best return on investment (ROI); however, Google and Linkedin may be the better choices in other instances. When it comes to finding out what social media platforms your target audience spends time on, you have no choice but to rely on data.
Align your goals with your business strategy
Business goals are just as important to consider when planning to use social networks. A good example is you can choose to prioritise Twitter so that you can do a better job with customer care. Instagram would be a great choice if you want to show your offerings in a visually compelling way. To get the most out of your platform, align your business goals with its benefits. Follow this tip to discover the right balance between the location of your customers and what you are comfortable using or advertising.
Social Media Strategies
TIP The informative video can also help you with social networks marketing.
Step 5: Publish Engaging Content
Based on what you’ve learned, you should know what platforms to include in your articles. It’s time to discuss the relevance and allure of content.
Studying your audience’s psychology and understanding their desires are the key factors in creating shareable and enjoyable content. Finally, you will know exactly what motivates them and gives them joy.
While “what you post” may include tweets, photos of your product on Instagram, Facebook statuses, and LinkedIn blog posts, these are examples of the definition of “content.” Every platform needs to be customised to meet the needs of your audience, and it must always be relevant to them.
What does a content creator do?
Conduct keyword research
Search engine optimization (SEO) depends on keyword research and analysis. But doing keyword research can make your presence much more visible on social media.
When determining which keywords your target audience uses to find their favourite content on social media, bear in mind that people use Instagram, Facebook, and YouTube.
That will give you a chance to uncover your audience’s desires and needs. By doing keyword research and identifying the right social media keywords, you will be able to more clearly define your message. As you navigate activities from optimising videos to image tagging, the process serves as your guide.
In order to create a blog post, imagine you want to do it. You should conduct keyword research to find what your target audience is searching for. Many great keyword research tools are available to assist you.
Creating content that people need and want is something you want to do. This tells you what your social media users are using to find content, so use it to better target your social media content.
Create a social media pixel
The pixels you place on your website or social media platforms to track users as they interact with your Facebook ads and websites are referred to as a “code.”
This can help you track conversions from Facebook Ads, optimise ads, and target your page visitors. If you’re not using Facebook ads, you can instal the Facebook pixel regardless. Right away, it will start gathering data, so you don’t have to create your first Facebook ad from scratch.
How to market with social network?
I can walk you through the steps on how to set up your Facebook pixel in detail if you need additional assistance. While content is important, context is critical.
Your communication in social media must therefore be characterized by a high degree of willingness to engage in dialogue. Always respond in a friendly and open manner to feedback, especially negative comments. Admit mistakes and be factual about unfair allegations. And: refrain from buying “fake fans” or “fake comments”. Because here in particular the old saying applies: “Honesty lasts the longest”. Internet users quickly notice when something is fake and purchased fans have no value, on the contrary: they can damage your reputation.
Step 6: Promote Your Social Media Posts
It’s extremely difficult to garner much attention for your content online, especially on social media, where more than half of the content receives no shares.
The 80/20 rule states that 80% of your time should be spent creating content and the remaining 20% should be spent promoting it. In my opinion, “If content is king, distribution is queen” is the phrase you’ve probably heard.
Creation of content can be time-consuming. The first thing you should do is to make quality content, because that will result in a great deal of engagement. Sadly, the majority of people don’t produce great content, and as a result, they have nothing to show for their business.
First and foremost, your content should fulfil the desires of your target audience. Then you can use paid social to boost engagement and visibility.
You can run advertisements on almost all of the most popular social media sites. Paid social campaigns can be used to meet specific business goals, and these campaigns are usually quite affordable.
If you want to reach the maximum number of users and engage them the most, don’t just create one ad for your campaign; create multiple ads with different messaging. When using this strategy, you are able to speak to each person individually.
Step 7: Analyze Results on a Regular Basis
A significant part of your overall marketing strategy is your social media marketing strategy. It’s difficult to succeed on the first try. You may discover that some of your tactics don’t yield the expected results. You need to analyse your results in order to discover and remedy any problems.
What Should You Be Monitoring?
Social media metrics can be complicated. While it is critical to establish appropriate performance measures, you must determine and track the correct ones according to your goals.
Every goal requires a corresponding metric.
The objective is to increase social media conversions by 25% in 2 months. To accomplish this, you employ influencers and ads in your campaign. Analyzing your results requires examining your web analytics’ social traffic and conversion rate metric.
Metrics that are truly important:
The volume of conversations about your brand or campaigns: Measuring volume is the easiest. For example, Facebook Insights keeps track of how many distinct users have shared something about your brand on their wall.
Reach: It represents the potential size of the audience. It gives you an estimate of the reach of your content. What are your audience members doing to get engaged and pass your content along? Knowing who is responding to your content through likes, comments, and reactions is useful, while the presence of shares and retweets gives you an idea of who is sharing your content.
To change the behaviour of others, does your social media content have the power to inspire your followers to take action? Creating an impactful social media presence is one thing, while having millions of followers is another.
share of voice: How much of the overall conversation about your industry involves your business in comparison to your most prominent competitors The share of voice is an important performance indicator if you want to measure the effectiveness of your social media marketing strategy.
Strategy must be reevaluated regularly to incorporate new data and insights. Additionally, you can use analytics to try out various combinations against one another.
Assess and adjust your approach based on what works and what doesn’t.
If you post too infrequently, your followers will have forgotten your brand by the time you start posting again. Your brand might be overcrowded in their feed if you post too frequently.
When businesses with less than 10,000 followers post more than 60 times per month, the amount of clicks received decreases by 60 percent for those businesses that have fewer than 5,000 followers.
If you’re trying to overwhelm your audience with content, you will fail. Don’t post anything if you don’t want people to see it.
To put it another way, it’s better to give your audience one video that leaves a lasting impression than to force your viewers to watch 100 videos that do nothing for them.
Some fantastic tips for maximising the effectiveness of your social media campaigns for your audience
The more you respond to customers and followers who respond to your content, the more conversions you’ll get. Setting goals is important for success. Abandon all hope, ye who enter here. Consistency is key. Post frequently and at a pace that is comfortable for you. When you can, schedule your posts ahead of time. Define a central idea or message: Boost engagement by using themes that are specific to certain days of the week. Catch your listener’s attention: Help customers see and feel the benefits of your brand on social media.
Do it with passion: Perform the task, or do not attempt it.
Tell your team everything; your goals, your failures, and your successes. Don’t just follow trends, inspire others by being a trendsetter. In addition to remarketing audiences, be sure to utilise your customer bases.
I’m hoping this guide will be of assistance in your efforts to develop a cohesive social media marketing strategy.
Social media has over 200 websites. If you want to start spreading your message, at least start on some of them. Focus on your target audience. Keep abreast of all of the latest trends and technologies so that you will remain ahead of the competition.
Social media marketing combined with a killer influencer marketing strategy is the best way to grow your business.
With Google My Business, companies can create a free industry profile on Google. This is how you can get the answer of your question “How to get my business on google?”.
What is Google My Business and what are the benefits?
Google My Business (formerly Google Places) is a free service from Google for businesses. You can use it to create a uniform business entry for your company.
The My Business entry appears, for example, when a prospect searches Google directly for your company or a related topic, for example your industry in your city. The business entry with address, opening times, position on a map and ratings is then displayed prominently in the search results or to the right of it. This area on the Google site is also called the Knowledge Panel.
How to get my business on Google?
An example: If you search for “Commerce College”, then with other result some college, some college name with google map will also come. This is as per locality. So if you will brows from different location different result will come.
“In addition, a Google My Business entry automatically appears in other Google products,” explains search engine expert Ralf Seybold. “The Google navigation app, for example, is able to find the company. And if you combine your My Business entry with a service such as “Yext Listings”, your data will also appear in more than a hundred other services, such as the TomTom navigation system or in the car manufacturers’ navigation systems. “
This not only increases visibility, it is also extremely practical: if you change your details, such as the phone number in the My Business entry, it is automatically changed in all other services.
Who can create a Google My Business listing?
How to get my business on google?
Any company with a locally accessible address can create a new Google business listing or claim and edit an existing one. All you need is a free Google user account.
You may have a Google My Business entry without any action on your part if you are listed in business directories. Google works with providers such as “Yellow Pages” and “The Local” and creates an entry from them.
You can find out whether there is already an entry by logging into Google My Business and trying to add your company. When you enter the address or phone number, Google will check to see if there is already an entry. Of course, you can also just google for your company.
Now you have to log in with an existing Google account or create one by clicking on “More options”.
Now enter your company name. If there is already an entry, you can edit it now. You may have to request access first. If there is no entry yet, enter your company category (if necessary a main and several secondary categories) and your exact location, if you have several locations, you can also submit several. Add information such as opening hours, your phone number and your website.
You will then be asked how you want to receive the verification code, for example by postcard. You have to enter this in order for the entry to appear in the search results. If you want to continue, you can also click on “Confirm later”.
You land on an overview page for your company entry. There you can see what percentage of the data is still missing. You can also delete the entry here.
Now you can upload photos of your company, enter opening times and a description. Incomplete business listings will not be displayed. They can also be edited or changed by anyone. Therefore, you should edit the information completely yourself.
How to optimize your Google My Business listing
Whether a business listing appears in Google search results depends on various factors, such as:
Relevance
Distance to the location of the person who is searching
Awareness / importance of the company
Reviews
Local engagement of the company / links to the website
If you keep the following tips in mind, your business listing will be more likely to show up on Google search results.
You have the option to enter a description of your company. This description should contain a keyword that people who are interested in your offer are looking for, such as “Ice cream shop Vandalur”. Use the text to show what makes you different from others. “For example, a coach should not only write that he is working as a coach but also what specialty he has or what methods he works with, such as ‘systemic advice’ or ‘family constellation’,”.
Tip 2: Always write the address and telephone number exactly the same
Make sure that the address is correct, because this is the basis for displaying the entry in the local search. It is important that the address and all other information exactly match those in other business directories (Yellow Pages, The Local, Yelp or Facebook). Exactly means: If in one directory it says “Tamilnadu” at your address, it should not contain “Tamil Nadu” in another.
In addition to the address, always include a correct telephone number. Instead of a hotline or call center number, you should give a local telephone number if possible. The spelling of the telephone number should also be exactly the same in all directories. If you include +91, for example, you can do this everywhere. “Google is very intelligent, but the easier we make it for the algorithm, the better.”
Tip 3: check the positioning on Google Maps
How to get my business on google?
Check whether Google has correctly marked the position on Google Maps and correct it if necessary. This is important for correct navigation. “Also consider whether it makes sense to move the positioning to your main entrance or the parking lot, for example. That can make it easier for your customers to find you.
Tip 4: Upload meaningful pictures
Photos are an important factor in making the My-Business entry livelier and more meaningful. Pictures are usually the first thing people see. This is why you should use engaging images that show different aspects of your business. This can be a logo, indoor and outdoor photos, product photos or images of employees.
The decision as to which images are displayed in the search results is made solely by Google. My Business entries with images have been shown to be clicked more often.
Incidentally, the same applies to the images: uniformity pays off. “You should upload the same images of your company in all directories,”.
Tip 5: Get active reviews
For more trustworthiness, motivate customers and partners to rate your company on Google My Business. Reviews have an impact on the ranking. “It is not important that a provider only has five-star ratings, but that they have as many and detailed ratings as possible,”. “So ask your customers to write a longer text. By the way, evaluative statements such as ‘fast’ or ‘reliable’ are greased by Google so that they jump straight into the eye. “
You should definitely react to bad reviews – but only if they are understandable. “If an evaluation is unjustified – for example because the person was not a customer at all – you should definitely not react to it,”. “Then you can have the rating removed with the help of a lawyer. This is easier if you have not responded to the evaluation. “
Tip 6: create an FAQ
React to questions or ask questions yourself and give the answers in the “Questions & Answers” section. “This also gives you the chance to explain your offer in more detail,”. In the settings you can determine whether you want to be notified when new questions are received.
Tip 7: keep all information up to date
Google likes it when entries are maintained. If, for example, something changes with regard to your address, your offer or your telephone number, you should also change this immediately in your Google My Business entry. If you temporarily close your company, for example because you are on holiday, do not state ‘temporarily closed’, this has a negative impact on your findability. Better to add ‘special opening times’ for this time. “
Tip 8: Get links from websites in your region
“Links from the local area to your website increase your local visibility in Google. Such a link can, for example, result from the sponsorship of a local sports club, which then links to the company website. “Local trade associations also often link to their members. Many cities now also have a kind of city wiki that you can subscribe to.” You can also ask other local companies or business partners for backlinks. “This is signalling to Google: This company operates locally and is important.”
Tip 9: Link your best URL in your Google My Business entry
In your listing, you include a link to your website. Usually this is your homepage. “For some companies, however, the start page is quite general and not very meaningful. Instead, there is a subpage on which the company’s offer is explained in great detail, with a lot of text, Then you should use this URL.”
Tip 10: Turn off Google Ads
“I recommend placing Google Ads in any case, even if it is only on your own brand name and with 1.50 euros a day,” advises Seybold. “In the eyes of Google, a brand that is not advertised has little relevance.”
Tip 11: Enhance your listing with Google contributions
What are Google Posts?
With Google Posts, you can post news about your company, for example:
New products or services
Special offers or special promotions
Events such as trade fairs
job advertisements
Current blog posts
As a restaurant, the menu
Useful content for customers, such as white papers or checklists.
Google posts are therefore an opportunity to present advertising-like messages directly in the Google search index.
Google posts can be up to 300 words long; the first 100 characters are displayed directly in the business listing. You can and should insert an image, video, or GIF. The ideal image size is 750 x 750 pixels, the most important image content should be placed in the middle.
In addition, a so-called call-to-action button can be used, ie a button that the user should click on, for example “More information”, “Reserve”, “Register”, “Buy” or “Request a quote” and so that interested parties can be directed directly to his website, blog, online shop or another landing page.
In order to be able to use the function, you need to log into your Google My Business account. The function is then available in the menu on the left under the item “Contributions”. The Google posts remain visible in the search results for seven days. After that, they are only visible when someone clicks on a current post: Older posts then appear below. Event contributions with a date expire after the event has expired.
If you search Google for “How to make money on Social Media?”, you get 3,22,00,00,000 search results. Is it surprising? Isn’t.
Google result of how to make money on social media
Increase in use of internet in recent years, particularly on mobile, created the enormous market on the web. You can understand the strength of this market through the following graph. I take the data from www.statista.com that is updated up to July 2020.
Data Collected form statista.com
Internet is full of website that makes their owner billionaires or millionaires. There are several examples who have made millions through their blogs.
Lots of people make money from social media. The growing success of YouTube entrepreneurs and Instagram influencers is proof enough.
Method of how to make money on social media
Sure, in this article, I’ll discuss how you can turn your business idea into cash through social media. So, let’s start.
First important thing is that you must make decision:
There are several ways you can make money using social media marketing. Some of the most popular are
Content marketing:
If you are expert in some area and good in writing, then you can select content marketing. To sell your content, you may create your blog or website, or you may write content for others. Even through YouTube channel you can sell your content in form of videos. If you have content on blogs, website or YouTube channel you can earn money through advertisement. The advertisement will appear to the viewer of your content. There are several options you can get advertisement on your blog or website, the most popular is AdSense of Google.
Affiliate marketing:
You may use your blog or website for affiliate marketing. For example, the book recommended blow in this post is an example of affiliate marketing. You have to have an affiliate membership account. Here for example I have affiliate membership account of Amazon. I know some of the best books on content marketing. I recommended these books through my affiliate link to the reader. So, if someone will buy the book, I will get a fixed commission decided by the Amazon.
However, my website is not dedicated to affiliate marketing. But you may start dedicated website, blog or YouTube channel for affiliate marketing. For example, product comparison or product review website or YouTube channels are infect dedicated to affiliate marketing.
Sale of digital product and services on the net:
Your e-book, video lecture, pictures, animations, graphics are some example of the digital product. You may sell all these products online through the social media. Selection of the appropriate social media channel depends on the kind of your product and the target customer.
The most important thing is, set your goal in black and white. You have to write down the answer of the certain question like, what you want to achieve? Why you are starting social media marketing. For example, you have to start content marketing and earn $2000 per month or you have to sell your 100 copies of e-book every month or you have target to sell amazon product of $10,000 using your social media network and affiliate membership. Your target may also be to achieve 50,000 followers in your Facebook or twitter account.
The important thing here is that the goal is measurable, so that you can test yourself. You must have a clear strategy and measurable goal.
Now take a step ahead and search your market:
This is the time to define clearly what is your product and who are your customers? For example, if you want to launch a digital product, say infographic. Then who will be your prospective customers and which social media will be best for your product. Take another example, you want to start affiliate marketing for Amazon. Then in that case your strategy may be to start a blog and write amazing content that attracts the target group or use social media to reach your target customer. You may also create the Facebook page and LinkedIn page and target 50,000 to 60,000 followers so that your post could reach a large number of people. Your content on the social media should be unique and attractive. You may also use paid advertisement through social media to reach the target customer.
Be informed, this is not the limit. There are several other options that may be used to start online business or earning through the social media.
This is the time to evaluate your idea for feasibility:
Now this the time to evaluate your target or plan. This is very important. For example, if you have planned to sell 500 copy daily of your e-book titled “How to cook cake?” Therefore, before investing your time and money you must evaluate the demand of your product in the web market or in social media. You can evaluate the demand by checking the related keyword traffic of your product or content. There are several options to evaluate your product or content. The best free option is Google Keyword Planner to evaluate the traffic related to your product. There are some paid options that is better than Google Keyword Planner. Like https://ahrefs.com/, https://www.semrush.com/, https://www.mondovo.com/. These all are paid but provide several options and analysis that offer great help in online marketing and promoting your product and content.
Content marketing
Hamm, I can understand, and it is obvious. But I will discuss it in some other article one by one because there are a lot of things that may be of your interest related to the Social Media Marketing.
But if you need instant knowledge, I can suggest some excellent books on Content Marketing. Why books on content marketing? Because you can see above in all the three types of marketing, content is very important. You can refer the following books.
The rating of the product is one of the best option on the amazon website to check the quality of the product. You can see here all are more than 4 point rating.
However, I will discuss all the important method one by one. You may subscribe the site to get notification.
Facebook, Twitter, Instagram, are important social media for public relations. The number and reach of social media is growing and the target groups and differences are among them becoming more and more specific. I am discussing an overview of all major social media relevant for Public Relations. The primary goals are always similar: increasing awareness, spreading information and access to customers or target groups.
13 Important social media for your public relation
A brief introduction to social media: what is suitable for whom?
The aim of social media is to connect people digitally. In principle, anyone can register with the various platforms and publish information. The bandwidth of social media ranges from news in text form to photos and videos to special interest topics. The following social media are among the best known and can also be used well for companies and founders. They are sorted in alphabetical order.
Focus / special features? Largest, best-known social network
Facebook: The greatest of all social media
Every registered user can publish content on Facebook. Status reports can be published as well as photos, videos and links to other websites. Each user decides who sees the content. A private chat between users is also possible. Companies use Facebook to exchange ideas with their fans or customers and to share content in an informative and service-like manner. Companies can conduct automated dialogues with their fans via the Facebook Messenger bot. In the meantime, it is more or less part of the process that companies can be found on Facebook. More and more customers are getting information about companies via Facebook. Before logging into Facebook, you should develop a social networking strategy.
TIP
To be convincing on Facebook, you have to consider a few aspects for your Facebook posts. Read on to find out what the perfect Facebook post for founders looks like.
Flickr: social media with a focus on photography
Since when? 2004
Target group? B2C and B2B
Main emphasis? For amateur and professional photographers
Flickr: social media with a focus on photography
flickr is a social media channel on which pictures are uploaded. For PR managers, flickr can also be used to host press images or to give customers a glimpse behind the scenes at the company. On Google, flickr images are displayed more intensely.
Instagram: The exciting alternative for companies
Since when? 2010
Target group? All (but especially B2C)
Main emphasis? Only pictures and videos
Instagram: The exciting social Media alternative for companies
Instagram is a picture platform on which advertising messages can also be transported very well. Use is very simple and image-based, the texts are short. Instagram is suitable for incidental use, users scroll through stories and stay on the platform. Outward links exist only in paid ads. Instagram belongs to Facebook, but is now also becoming increasingly popular among social media as an alternative to Facebook, where more and more advertising and fewer and fewer private posts are displayed. Instagram Stories, in particular, are an interesting form of advertising for companies because they fill the entire screen and over 500 million people see Instagram Stories every day. New: For some time now, companies have also been able to create an Instagram business account . Anyone who markets visually attractive products should definitely use Instagram.
LinkedIn: Networking in the international arena
Since when? 2002
Target group? B2B
Main emphasis? Especially executives and on an international level
LinkedIn: Networking in the international arena for public relations
LinkedIn is like Xing, but clearly more international. Maybe that’s one of the reasons why there are significantly more managers there than at Xing. The aim of the network is to establish or maintain existing business contacts. For start-ups it can be useful for networking or for expanding business relationships in the international area. Like on Facebook, posts can be used to communicate with B2B customers and inform them about news.
Meetup: Meetings outside of social media
Since when? 2002
Target group? B2B
Main emphasis? Event organization, topic-specific
Meetup: Meetings outside of social media for public relations
Meetup is a networking portal that makes it easy to organize offline group meetings around the world. Members can be found via the platform and members can be invited via groups for meetups on various topics and interests (e.g. politics, books, careers …). In addition to their zip code, users also specify subject areas. So if you’re organizing an event, you can acquire attendees through Meetup. You can position yourself as an expert using groups and events.
Pinterest: Exchange on very specific topics
Since when? 2010
Target group? B2C
Main emphasis? Pictures, special interest
Pinterest: Exchange on very specific topics in Social Media for Public Relations
On Pinterest, images on specific topics are pinned to pin boards and shared with the community. These can then be evaluated or used as inspiration. The images focus primarily on special interest topics and should also generate added value. So many hobby artists, cooks or designers can be found on pinterest and exchange ideas via the pictures. So if you have a manufacturing company, it is very useful to position yourself in a customer-oriented manner via Pinterest.
Snapchat: worthwhile for marketing
Since when? 2011
Target group? B2C
Main emphasis? entertainment
Snapchat: worthwhile for marketing and public relations
Snapchat is controversial among social media managers , because currently the target group is still very young, who here – in the truest sense of the word – “haunted”. But it is the next generation who got this social media platform rolling in many countries and thus triggered the debate as to whether Snapchat could even replace Facebook one day. Since the introduction of Instagram Stories, Instagram has clearly lagged Snapchat, while Snapchat has stagnated. It is entirely possible that young people will switch platforms as they mature. If you have young people up to 19 as your target group, you cannot ignore Snapchat as the most important social medium at the moment.
TIP
Story telling can also be implemented as an element of public relations in social media.
Tumblr: The most under rated of all social media platforms
Since when? 2007
Target group? B2B, B2C
Main emphasis? Blogger
Tumblr: The most under rated of all social media platforms but useful for public relations
Those who blog in international space use tumblr: texts, images, chat logs, links, and video and audio files can be uploaded here. Reblogging is also popular here, meaning that existing content is shared by other bloggers. Tumblr is less common in most countries, but is still often underestimated. The functionality is simple, relogging enables a viral effect, which can also have a positive effect on SEO, the reach is easier to fill than with Facebook, for example. Tumblr can be thought of as a starting point for corporate blogs.
Twitter: 280 characters for your news in social media
Twitter is a microblogging service that can be used to post messages to a community. These so-called tweets are limited to 280 characters. The basic idea of the medium was to hear what was happening live from everyone. No more signs were considered for this. Many journalists use Twitter as a research source and numerous companies also distribute information via Twitter. Due to the bulk of messages that Twitter spreads, this is where you should pay extra attention to how you style your tweet
WhatsApp: the cheater among social media
Since when? 2009
Target group? B2C
Main emphasis? Private conversations
WhatsApp: the cheater among social media
WhatsApp is actually not a classic social media platform at all, as an exchange usually only takes place one-to-one and that contradicts the basic idea of social media. WhatsApp is becoming more and more important not only for private purposes, but also for companies.
WhatsApp is a chat service that has quickly replaced SMS as a service for short messages. More and more companies are using WhatsApp for themselves. For example, WhatsApp can be used for service inquiries, orders, bookings or complaints. WhatApp can also be operated via the browser for this purpose.
Now we have very good competitor of WhatsApp, yes it is Microsoft Kaizala, You can say that it is WhatsApp plus plus. It has all the feature of WhatsApp plus many other feature that make it near to the social media.
Microsoft Kaizala is a secure messaging and work management software application for collaboration among users inside and outside of organizations, including the ability to send and receive instant messages, coordinate tasks, and submit invoices. You can take survey as well through Kaizala. It was launched in India in 2017, thereafter expanded to 28 countries, and was launched globally in April 2019 as part of the Office 365 package.
Must give a chance to Kaizala
Xing: For networkers and experts
Since when? 2003
Target group? B2B
Main emphasis? Business network
Xing: For networkers and experts for public relations
Xing is a pure B2B network that focuses on careers and networking. Private matters are less discussed here, but there are helpful groups on various career topics. Xing is also helpful for recruiting employees or posting vacancies. You can position yourself as an employer or an expert on Xing.
YouTube vs. Vimeo: social media for videos
YouTube
Since when? 2005
Target group? B2B, B2C
Main emphasis? Videos
YouTube : social media for videos
Videos can be uploaded to YouTube and easily embedded on other sites. For companies, YouTube offers the opportunity to position themselves as an expert and to create an emotional connection to users in videos. At Google, the metadata of videos are evaluated separately. So you should think about meaningful names for the videos and descriptions.
Vimeo
Since when? 2004
Target group? B2B, B2C
Main emphasis? Videos
Vimeo: social media for videos
Vimeo is an alternative to YouTube that has fundamentally similar functions. On both platforms, videos can also be shared or given likes, for example. But Vimeo is much smaller than YouTube. For this, it is said about Vimeo that the quality of the uploaded videos is higher with Vimeo and that the operation is more user-friendly. However, unlike YouTube, those who publish something here very often have to pay. So all in all, we’d rather recommend YouTube. Especially due to the greater reach of the social media platform.
Why you should do M.Com after completing graduation from commerce. Master of Commerce (M.Com) is post graduate degree with expertise in commerce.
In M.Com students may select specialization in accounting, management, economics, human resource, supply chain, actuarial science etc. The duration of the programme is two years. It is available in regular and distance mode. The regular mode is preferable because it has several advantages over the distance mode. M.Com is sure an added advantage for commerce students who decided to do research or want to become lecturer in Indian and foreign university.
Apart from the teaching and research job they have plenty of opportunity in industries. The companies and industries are looking for the subject area specialization and expert. M.Com is the right choice for them. In the following area M.Com has high demand.
Account and Auditing
Banking and Finance
Fund Management
Stock Broking, Capital Market
Derivatives
Electronic Marketing
Management Consulting
Not only private sector, students of M.Com can apply for jobs in government sector as well. UPSC is the major recruiter of the M.Com students, providing good position and package. Some of the most effective institutions from where students can study M.Com is Delhi University, Christ University, Madras University, IGNOU etc. In this year B.S. Abdur Rahman Crescent Institute of Science and Technology, a renowned university of engineering and technology, started M.Com with unique curriculum targeting the job in industry and education sector.
Higher study option after M.Com
After M.Com candidate can go for various specialized course and programme some of them are as follows.
Doctorate Degree or PhD
It is a higher degree awarded for the original research work to the students in their discipline. If you are a commerce graduate and want to pursue PhD in future, must go for M.Com. In several place including abroad, the recruiters are interested to appoint the candidate those who have graduation, master and PhD degree in the same discipline. The main recruiters of the PhD candidate is colleges and universities. The PhD can be done in many major area like, financial studies, commerce, statistics.
M.Phil
M. Phil (Master of Philosophy) is actually an advanced post graduate research degree. Master of Philosophy is thesis based study. Earlier the degree makes the students eligible for the lecturer ship post in colleges and universities. It is a two year programme and at present M.Phil candidate is not qualified for the lecturer post as per the UGC guideline. Therefore it is generally not recommended.
Certificate or diploma courses that makes the student highly eligible for the job market
International Finance Reporting Standards
In this global business environment, the financial statement is required to be prepared with the set of guidelines that must be acceptable globally. Here the International Financial Reporting Standard comes into the picture. International Financial Reporting Standards (IFRS) are a set of International Accounting Standards that is applicable at the time presenting the financial statement and financial report to the global community.
IFRS are issued by the International Accounting Standards Board, and they specify exactly how accountants must maintain accounts and present the financial statements. IFRS has been in order to have a common accounting language, so business and accounts can be understood globally. India is under the process to convergence of the of Indian Accounting Standard to the International Financial Reporting Standard with the name of Ind AS.
M.Com with Data Analytics
There are very few colleges and universities where you can get the training on the Indian Financial Reporting Standard. B.S Abdur Rahman Crescent Institute of Science and Technology is providing the IFRS training and certification to their B.Com(H) students. The course aim to provide the better carrier opportunity to students after the graduation.
Certificate Course in Banking, Stock Market, Derivatives, Income Tax
Some certificate or diploma course in accounting, auditing, banking, insurance, stock market, derivatives, income tax, micro finance, investment are vocational in nature and has high demand in the job market. M.Com graduates are the most wanted candidate for these certificate course because they have good background and specialized knowledge in the same field.
Association of Chartered Certified Accountants(ACCA )
ACCA is the Global Body for Professional Accountants. It aims to offer business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management. This is a globally recognised course and equivalent to the may certified accountant courses. The qualified ACCA candidates are working around 180 countries worldwide. Professionals even after completing CA, CS or CWA are pursuing this course. To complete this course, it is better to complete it with your B.Com or M.Com in any university where it is available. B.S Abdur Rahman Crescent Institute of Science and Technology may be the great choice to complete this course in cheapest price. Click here to know more about ACCA
US CMA
US CMA: Certified Management Accountant is an internationally acknowledged, advanced-level qualification suitable for accountants and financial professionals in company. US CMA makes their students expert in financial planning and analysis, cost control, decision support and professional ethics. These skills with CMA citification are highly recognised worldwide and have great demand across the border. Limited number colleges and universities are offering this course at their campus. B.S Abdur Rahman Crescent Institute of Science and Technology is one of them who provide this course in a very reasonable price compared to the other colleges and university. Get more detail here.
Business Analytics
Data analysis is the big buzz now a days. It is not limited to the science and technology, but business data analysis touches the great hight and in demand. It is in high demand in the big company and the companies having online portal for sales and services. The use of data analysis is getting popularity in the small and medium size enterprise as well, that makes this field highly demandable at present. The demand is so high that almost every university started the course on data analytics or want to start the course on data analytics. Selecting the proper course in this regard with certification and skill demanded in industry is very important. Wiley Certified Business Analytics (WCBA) certification may be the great choice for the students. Get more information here.
Chartered Financial Analyst (CFA)
Chartered Financial Analyst program is provided internationally by the United States based CFA Institute to candidate. Candidate having knowledge of investment and finance is eligible for this course. After successfully completing the programme and fulfilling the requirement the candidate get the certificate of ‘CFA Charter’.
It takes approximately 4 years to complete and get their ‘CFA Charter’ certificate. The program covers a broad range of topics which includes investment management, financial analysis, stocks, bonds and derivatives and other financial attributes. The minimum eligibility for this programme is the candidate must be in final year of graduate to pursue the level 1 of CFA exam.
Which cryptocurrency should you use for transaction or buy and sell in India?
Cryptocurrency is a virtual money, that may be used to complete the transaction as well as you can buy and sell, like shares. It is popular because there is no intermediary in the transaction, that is compulsory in the case of traditional (fiat) money. That is the reason you can transfer your cryptocurrency to anyone, anywhere in the world. The transfer will complete at a few minutes and in a very cheap cost.
Post-COVID will be the beginning of an online transaction era, without the need to go to a bank or touching cash paper money. Due to the difficulties in transferring money internationally through the conventional channel, the crypto currency is getting popularity.
After the Supreme Court Verdict to Uphold the Legality of Cryptocurrencies in India, the growth of transactions in India increased exponentially.
“The Indian supreme court said that the right to create something that does not violate any existing rule is an unsaid fundamental law, the news outlet conveyed. “Hence, citizens have the right to create a new industry of cryptocurrencies and exchanges along with the fundamental right to trade … the central bank hadn’t demonstrated that trading in such currencies was damaging to the entities it regulated.” The economics Timesreport
– Supreme Court, India
The trend of growth in India is surprising. Okex, a bitcoin exchange in India, reported that the visit from India shows the highest increase of 545.56% and the newly registers users from India rose 4100% during the first quarter of this year, i.e. 2020.
Before answering the question, some statistics I want to present. There are more than 5460 cryptocurrencies in the world market, with a mixed market capitalisation of $238,414,888,120 as of 12 May 2020. The value of one bitcoin at this date is $8,697.29 and the market capitalisation is $159,815,295,542. That is 62.3%. As per https://coinmarketcap.com. There is a 21,949 market from where one can buy and sale cryptocurrencies.
Cryptocurrency
Now the question is which currency you should buy and from where? The answer to second question, will be answered in next article. Where I will discuss method of buying and and the market from where you can buy. Some of the Indian cryptocurrency brokers’ record was not good, particularly when there was a chance of ban in cryptocurrency in India they tried to take away all the money of their investors.
Armoney (an organization doing research in Indian crypto market) suggests the following Cryptocurrency for the Indian.
Bitcoin (BTC): Bitcoin is the first cryptocurrency in the crypto market and still ruling the market. BTC is the most popular and acceptable in the transaction all over the world. Processing time is 10 to 60 minutes
Bitcoin Cash (BCH): It is the advance version of bitcoin with a faster processing time and gained the high popularity in the cryptocurrency market. BCH has faster processing than Bitcoin and cheaper transaction fees, Processing time is 10 to 60 minutes.
Ethereum (ETH): Ethereum is an opensource and innovative cryptocurrency and due to being an open source it used for the development of various applications and broadly for trading & speculative purposes. Processing time is 6 minutes.
USDC (USD coin): It is supported by real USD from the largest crypto exchange in the world, Coinbase. Processing time is 6 minutes
Litecoin (LTC): Another immensely popular and innovative cryptocurrency, that is, was developed to give competition to Bitcoin. Its transaction speed is faster than Bitcoin. Processing time is 30 minutes
Ripple (XRP): The blockchain technology of Ripple is the most advance and adopted by many banks, corporations, and institutions. It is very popular for cross boarder payment transfer that takes a few minutes only. The processing time is 1 to 5 minutes.
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You want to write resume for finance jobs or finance and Insurance industry, but you don’t know what has to be included. We’ll give you tips so you can convince companies with your cover letter and resume and tell you why a classic application in the finance sector is more worthwhile than a creative one.
Application templates.
A classic application is best for HR professionals in the finance sector.
Because of the good earning potential, jobs in the finance and insurance industry are popular. Little things in your application can be decisive. So before you start writing, you should know what everything has to go in:
Cover Letter
resume
Testimonies
How detailed your application ultimately should be depends on the position: An application as an auditor or a job in accounting requires a more detailed cover letter and a longer CV than a position as a finance trainee. Optionally, you can also attach a cover sheet to your application – not a must, but a good way to score points.
Finance Resume
In general, however, when applying for finance, it is better to forego creativity. Especially in conservative industries such as finance, classic applications are more likely to be classified as professional, so that it is better to avoid flashy colors or unusual designs.
The cover letter.
Whether accounting or financial analysis: Your cover letter should above all show that you have no problem handling numbers and tools like Excel. After all, these determine your everyday life in the finance and insurance industry. You will also collect plus points if you tailor the application letter specifically to the position and the company. If you make your passion for financial law clear in a letter of application in taxation, you will bring your enthusiasm for structured and careful analyzes to the point in an application in controlling.
The best way to underpin your soft skills is with professional experience in finance. In other words, if you have completed an internship in a bank or a working student position in an insurance company, you indicate in your application letter which technical skills you have gained and how these will help the company. Experience abroad is also welcome. So put it in, because these underline your skills in terms of independence and organizational skills.
No-gos with a cover letter in finance.
Impersonal salutation: Instead of “Dear Sir or Madam”, you should take the trouble to see who is responsible for applications in the company.
Unimaginative introductory sentence: “I hereby apply” will not stick you in the mind. Instead, try to get straight into the topic.
Bad spelling: Pay attention to correct spelling and grammar.
Lack of individuality: HR managers notice very quickly whether you have dealt with the position and the company or have used the copy-paste principle. Invest some time in your application. For the first impression, there is no second chance.
Typical interview questions.
Your application was convincing and you received an invitation for an interview. In addition to the usual questions like “What am I wearing”, now is the time to prepare yourself for the really tricky questions HR professionals have: general questions that relate to your motivation and competence-oriented questions that are more about your skills and abilities Statements of behavior.
General questions.
What experience have you already gained in finance?
Why do you want to work in finance and insurance?
Do you prefer to work in a team or alone?
The main thing here is that you talk about your previous experiences and relate them to the position. In other words: If the company is in the FinTech industry, you explain how you have already gained banking know-how and how you would like to expand it in the future.
Competency issues.
What are deferred taxes?
What methods do you use to work precisely (for example, in data analysis)?
How high will the interest rate be next year, and how do you come to this assumption?
With this type of question you show your knowledge and explain to the employer how you handle a situation. So there is no right answer, instead you present your solution step by step. As with the general questions, it is beneficial if you give examples. State your thesis or internship in which such a situation occurred and how you solved it. This is how you show that you are the right person for a job in the finance and insurance industry.
Resume for Marketing Jobs: Marketing jobs are in great demand, so your application must be on point so that you stand out from the crowd. We’ll tell you how to create a convincing cover letter and resume and what are absolute no-goes.
Application templates.
In marketing, you convince with a modern or creative application. For more template check at the end of this article.
Optionally, add a cover sheet to make a positive first impression. The attachments include certificates as well as other certificates, for example if you have participated in further training or have completed certifications. As for form, it is common to send the application by email or through the company’s application management system – the post is considered out of date, especially for online marketing managers. As a prospective marketing manager, you can also apply in a creative way, for example by creating an application website.
In principle, you can use a modern and creative design in your application in communicative areas and thus also in marketing , as long as the cover letter and CV are still clear and well structured. In this way you show that you have a good feeling for the effect of text and images – an important quality of a marketing manager. If you need suggestions for the design of your application, you can be inspired by application samples.
The cover letter.
In the cover letter you not only write out your resume, but rather show why you are motivated and the right person for the job in marketing . From the very first sentence, you have to make it clear why you want to work for this company. Your application letter is divided into the following parts:
Head:
The head of the application contains your contact details, those of the company or the specific contact person and the subject. This is not simply called “application”, but must contain the specific position, for example application as a PR officer, reference number 123 or application for an internship in online marketing
Introduction:
The first few sentences decide whether the HR manager will continue reading. Accordingly, you do not start with “I am applying as a Junior Marketing Manager”, but choose one to three individual sentences that show that you are interested in the position and not just send off a mass application. One possibility for an introduction to match the job posting for SEO Manager would be, for example:
Resume for Marketing jobs
“By traffic I don’t just mean morning rush hour traffic – I rather feel at home in the world of page impressions, engagement rate and conversions. You are looking for a team reinforcement in the field of online marketing and I am looking for an innovative, modern online company with prospects – wanted, found? “
Bulk:
The main part is about your previous knowledge, both in your studies and in practice. For example, if you wrote your thesis on search engine optimization or did an internship in a PR agency, this can be an excellent fit for the position you are looking for. Your soft skills are also discussed here, but not simply listed. Rather, you show in which situations – at university, at work or privately you have shown team spirit and co.
Conclusion: In the last small section you enter your salary expectations as well as your earliest starting date and close with “Kind regards” plus your full name and (scanned) signature.
As an orientation aid for your salary expectations, you will find the starting salaries for the various communication professions here. But also take a look at the respective salary pages, because the salary depends on many factors, e.g. B. the state, degree, etc.
The further application process.
If your application is well received, you will get to know each other personally. A telephone interview is often put in place. In addition to job interviews, larger companies also like to use assessment centers in which various group and individual tasks must be solved.
In a personal conversation, you have to be just as prepared for technical questions as for personal and stressful questions. In any case, stay friendly, authentic, and say honestly when you don’t know something. The smart thing to do is to steer the conversation towards something that you feel confident about. If the questions get too private, you can answer vaguely. When it comes to stress and estimation questions, it is important to remain calm and confident – it is often not the correct answer that counts, but how you say something. Always in the foreground: your motivation and the will to learn.
For example, these typical questions can await you in an interview for a digital marketing job :
What is the bounce rate on Google Analytics?
What is CTR?
Your customer triggered a shit storm on Facebook – how do you get on top of the situation?
In your opinion, what should not be missing from a good commercial?
Which online and offline advertising channels do you know?
Why are you applying to our company of all people?
What do you have that other candidates don’t have?
What was your last failure and how did you deal with it?
What would your friends describe as your greatest strength?
How much does Cologne Cathedral weigh?
What do you think my impression of you is so far?
Which do you think works better in advertising – beautiful people or cute pets?
At the end there is still time for your questions. It is best to make a note of this in advance or during the conversation if something goes through your head. Content-related questions such as:
How are decisions made in the team?
What is your meeting culture?
What tools do you use?
What are my development opportunities?
You can also address topics such as vacation or salary – but wait until everything else has been clarified so that you don’t get a wrong impression.
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Resume for Management or Consultancy Jobs: Since managers make important decisions for a company and usually get a high salary for them, HR managers from the management area look particularly carefully during the application process. Anyone applying for a position in management should therefore pay attention to a few special features. You can find tips for applying in management, from cover letters to job interviews, here!
Application templates.
HR professionals in the field of management & consulting usually prefer the classic application. Must read “How to make good resume?”
Management or consultancy find jobs.
If a high managerial position is available, the candidate is usually approached by the company. Often, top management positions are also given internally to employees who have proven their skills in the company for a long time. However, other management positions and junior manager positions are advertised.
Curriculum vitae.
The requirements for management positions are complex – candidates should therefore not only convince professionally but also personally. The skill profile that is expected of a manager is broad and the competition is great, especially at lower or middle management levels.
You should pay attention to these points in order to convince with your application:
Concise cover letter.
A manager’s cover letter should be precise and straight to the point. You should explain why you see yourself as a suitable candidate and why the position in this particular company appeals to you. The cover letter should give the HR manager a clear profile of your personality and skills and make your motivation clear. A good, active introduction to the cover letter is, for example, a description of your current area of responsibility or the goals you want to achieve for the company.
Particularly significant characteristics that are in demand for the position should be identified and documented in your application letter.
Prove soft skills and professional experience.
At best, you shouldn’t break your résumé into chronological career stations, but sort it into suitable areas of activity and responsibility. In addition, you should make it clear through which activities you have acquired your specialist knowledge and soft skills. Important here: Name specific tasks and projects with which you can prove the abilities mentioned.
Show individuality.
When applying to management, you should of course observe common application standards. For such a demanding position, however, the application sample or templates using the copy & paste mode are an absolute no-go. You will be more successful if you adapt the patterns individually to the company.
High level of application documents.
Resume for Management or Consultancy Jobs
Managers are expected to submit a highly professional application that meets the high demands of their job. HR professionals require clearly structured application documents that focus on the essential qualifications. Only the cover letter in this professional field can be longer than a DIN A4 page, provided you limit yourself to the information that is essential for the position. The same applies to the online application. Cover letter and resume should be free of errors. Also avoid careless mistakes! Professional editing by a career advisor may even be recommended.
tip
If the applicant wants a salary expectation in the job advertisement, you should make a clear statement in your application with some room for negotiation.
The competence profile.
When applying for a management position, it is important to create an individual competence profile. This supplements your resume and gives an ideal and condensed overview of your key qualifications. A competence profile is a comprehensive presentation of all job-relevant competencies and soft skills and their respective characteristics in the applicant.
The specified properties are compared with the requirement profile of the job advertisement and compared with the tasks of the position. If necessary, applicants are also compared with one another with the help of the competence profile. It is important that your competence profile always matches the experiences described in your resume in order to be credible. Your competence is the product of your experience and success.
The order of the named competencies is determined by the importance for the professional field or by the structure of the job offer. Your profile as a manager should include the following:
Your manager interview will mainly focus on your experience and skills in management, consulting and leadership . In addition, the HR manager will ask you about your previous training and your professional positions. A big topic will also be how you have fulfilled your leadership role so far, which goals and successes you were able to achieve and which ideas you would like to bring to your future position.
In addition, you should deal with the company’s philosophy and its goals in detail before applying as a manager and having a personal interview. It may be that the HR manager asks you, similar to a case study from the consulting area, about the current situation of a company and asks you for initial strategies for solving problems or realizing the company’s goals.
Questions that you may come across in the interview.
How have you demonstrated leadership qualities in your previous professional positions?
How would you proceed to achieve our corporate goals?
What are your salary expectations?
How would you describe your leadership style?
What has been your biggest challenge so far and how did you overcome it?
What was your biggest mistake and how did you learn from it?
Where do you classify your personal strengths and weaknesses?
How do you deal with criticism?
Do you think you have what it takes to be a manager?
What quality would you like to change in yourself?
What did you do in your last job to develop yourself personally?
How do you gain respect as a manager?
What makes you different from other applicants?
Why did you choose our company?
The question of strengths and weaknesses is a particular challenge for many applicants. It is important to remain honest and authentic. No HR manager will buy things like “impatience” or “perfectionism” as weaknesses. Better: deal with your own weaknesses and strengths and show that you are capable of self-reflection. One answer to the question about your weaknesses could be: “I sometimes react a little too quickly irritably when a problem or error with employees keeps coming up. In the meantime I have learned to formulate my criticism more carefully and to find solutions in a joint discussion with my colleagues. “
The dress code.
How strictly the dress code as a manager has to be adhered to naturally depends on the industry and company. As a manager, however, you usually always wear a business look. You also adapt your outfit for the interview to the respective industry. The outfit of a manager depends on the representative function he fulfills. In most managerial positions, you will be expected in a suit or costume. A formal business outfit is an absolute must for your job interview.
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