How to market with social network? (or social media) is the most important question to be answered by you if you are running a business or social organisation. Social network has belonged to the firm’s marketing mix for several years.
Depending upon the business design and target group, every firm must be active on suitable social networks and connect with prospective customers. Here you can find out which social media you should use for your company and which strategy you use to become visible there.
What is social network or Social Media?
The term social media or social network turned up in connection with the term Web 2.0: instead of only permitting interaction to take place in one direction, individuals can create and share content themselves on social media platforms. One also speaks of user-generated content.
Platforms such as Facebook, Instagram, Twitter, LinkedIn, Xing, YouTube and Co. made social media a mass phenomenon and open up brand-new communication channels for firms beyond standard Public Relations. Users connect with each other or with media and firms, to ensure that many-to-many interactions emerge, which on the one hand harbors many opportunities but also some threats for business.
In the following, we wish to offer you a brief introduction of the various possibilities of social networks marketing
Turn individuals into actual followers with social media marketing
With over 560 million internet individuals, India is the second largest online market on the planet, placed only behind China. It was approximated that by 2023, there would over 650 million internet customers in the nation. Most of these people consider it practical and useful to receive recommendations and ideas from their own environment. There are groups and forums on the platforms for practically every subject. These are partly depending upon the size – as institutions for forming opinions on products and services.
Business must use social networks to communicate with so-called individuals. Only with active social media marketing do you have the possibility to observe how your own product and services is rated by customers and work continually on a favorable reputation – online public connections.
Besides the advertising opportunities, there is also the further advancement of one’s own deal through an useful feedback society online. For startups in particular, this is an effective and cost-effective way of increasing or launching awareness of the startup and the deals. This only works if a reliable and reputable network is developed in social networks that do not only communicate in one direction – or worse – only display advertising.
Social network marketing: areas of application
Business can utilize social media sites to influence the public perception of the company. Social media marketing can be utilized for client service and market research. This form of marketing is also ideal for the locations of Personnel/ Human Resources and Research & Development. On top of that, it can even be made use of for internal firm interaction.
The instruments currently discussed include the social networks and video platforms. The areas of application also include business blog sites, micro-blog platforms (Twitter), location-based services (Foursquare) and so-called wikis (web blogs without access limitations).
Web blogs, online publications, webinars, video tutorials and podcasts enhance the communication between the company and the prospective consumers. The tasks in social media sites marketing also boost positioning in the prominent internet search engine.
The informative video can also help you with social networks marketing.
What to find in social networks marketing?
- Developing a strategy: what do you wish to achieve on social media?
- Specify goals (SMART) and target audience: who do you wish to reach?
- Choose platforms consciously: where does your target group prefer to be?
- Produce content with added value: avoide advertising
- Don’t be bored: playful components such as competitions bring more feedback
- Plan a budget: even small spending plans can assist to substantially enhance the reach and shares of your posts
- Monitor the competition: Learn from your competition!
- Examine outcomes: use the network analysis devices
- Be prepared for any situations or objection: when you should definitely respond
- Develop inner responsibilities: do not leave your followers alone
- Establish standards for constant interaction: the business should talk to one voice
In social media sites marketing quality should constantly come before quantity. This is the only method to make sure that the responses from your fan community are also positive. Since positive evaluations from the fan community are known to be the most effective advertising, while criticism – whether justified or unjustified – can make the rounds at breakneck speed and create an actual dilemma.
Your communication in social media must therefore be characterized by a high degree of willingness to engage in dialogue. Always respond in a friendly and open manner to feedback, especially negative comments. Admit mistakes and be factual about unfair allegations. And: refrain from buying “fake fans” or “fake comments”. Because here in particular the old saying applies: “Honesty lasts the longest”. Internet users quickly notice when something is fake and purchased fans have no value, on the contrary: they can damage your reputation.
Analysis and success measurement in social networks marketing
There is a valid risk for business to lose control on the Internet and post bypassing their target team. The adverse effect: your posts are not displayed in the feed and hardly get any organic visibility. It is therefore also important to permanently monitor the performance of posts and to derive strategies. The providers themselves offer the necessary tools for this. Contributions that are particularly well received should be promoted to the target group with a little budget.
Success aspect: emotion
If you only upload factual information or flat advertising on social networks, you will not achieve success. Social media site is mostly made use of on mobile devices and on the side. This suggests that the individual’s focus span is very small and emotions frequently activate attention.
Social media posts should for that reason not overwhelm the user, be very straightforward, short, and the address should be as emotional as possible.
The following strategies rely on emotion and are therefore particularly successful in social media channels:
- Do something great
- Malicious joy
Check whether your post covers one of these aspects and then analyze which type of posts are particularly well received on your NETWORK.Tags: How to market with social network?, Social Media, Social network