LOGO

Tag: Social Media

  • How to get my business on google?

    With Google My Business, companies can create a free industry profile on Google. This is how you can get the answer of your question “How to get my business on google?”.

    What is Google My Business and what are the benefits?

    Google My Business (formerly Google Places) is a free service from Google for businesses. You can use it to create a uniform business entry for your company.

    The My Business entry appears, for example, when a prospect searches Google directly for your company or a related topic, for example your industry in your city. The business entry with address, opening times, position on a map and ratings is then displayed prominently in the search results or to the right of it. This area on the Google site is also called the Knowledge Panel.

    How to get my business on Google?

    An example: If you search for “Commerce College”, then with other result some college, some college name with google map will also come. This is as per locality. So if you will brows from different location different result will come.  

    “In addition, a Google My Business entry automatically appears in other Google products,” explains search engine expert Ralf Seybold. “The Google navigation app, for example, is able to find the company. And if you combine your My Business entry with a service such as “Yext Listings”, your data will also appear in more than a hundred other services, such as the TomTom navigation system or in the car manufacturers’ navigation systems. “

    This not only increases visibility, it is also extremely practical: if you change your details, such as the phone number in the My Business entry, it is automatically changed in all other services.

    Who can create a Google My Business listing?

    How to get my business on google?
    How to get my business on google?

    Any company with a locally accessible address can create a new Google business listing or claim and edit an existing one. All you need is a free Google user account.

    You may have a Google My Business entry without any action on your part if you are listed in business directories. Google works with providers such as “Yellow Pages” and “The Local” and creates an entry from them.

    You can find out whether there is already an entry by logging into Google My Business and trying to add your company. When you enter the address or phone number, Google will check to see if there is already an entry. Of course, you can also just google for your company.

    How to market with social network?

    How do I create a Google My Business listing? A step-by-step guide

    1. Go to the Google My Business homepage  .
    2. Click on “Get started now”.
    3. Now you have to log in with an existing Google account or create one by clicking on “More options”.
    4. Now enter your company name. If there is already an entry, you can edit it now. You may have to request access first. If there is no entry yet, enter your company category (if necessary a main and several secondary categories) and your exact location, if you have several locations, you can also submit several. Add information such as opening hours, your phone number and your website.
    5. You will then be asked how you want to receive the verification code, for example by postcard. You have to enter this in order for the entry to appear in the search results. If you want to continue, you can also click on “Confirm later”.
    6. You land on an overview page for your company entry. There you can see what percentage of the data is still missing. You can also delete the entry here.
    7. Now you can upload photos of your company, enter opening times and a description. Incomplete business listings will not be displayed. They can also be edited or changed by anyone. Therefore, you should edit the information completely yourself.

    How to optimize your Google My Business listing

    Whether a business listing appears in Google search results depends on various factors, such as:

    • Relevance
    • Distance to the location of the person who is searching
    • Awareness / importance of the company
    • Reviews
    • Local engagement of the company / links to the website

    If you keep the following tips in mind, your business listing will be more likely to show up on Google search results.

    Which cryptocurrency should you use for transaction or buy and sell in India?

    Tip 1: Show what makes you special

    You have the option to enter a description of your company. This description should contain a keyword that people who are interested in your offer are looking for, such as “Ice cream shop Vandalur”. Use the text to show what makes you different from others. “For example, a coach should not only write that he is working as a coach but also what specialty he has or what methods he works with, such as ‘systemic advice’ or ‘family constellation’,”.

    Tip 2: Always write the address and telephone number exactly the same

    Make sure that the address is correct, because this is the basis for displaying the entry in the local search. It is important that the address and all other information exactly match those in other business directories (Yellow Pages, The Local, Yelp or Facebook). Exactly means: If in one directory it says “Tamilnadu” at your address, it should not contain “Tamil Nadu” in another.

    In addition to the address, always include a correct telephone number. Instead of a hotline or call center number, you should give a local telephone number if possible. The spelling of the telephone number should also be exactly the same in all directories. If you include +91, for example, you can do this everywhere. “Google is very intelligent, but the easier we make it for the algorithm, the better.”

    Tip 3: check the positioning on Google Maps

    How to get my business on google?
    How to get my business on google?

    Check whether Google has correctly marked the position on Google Maps and correct it if necessary. This is important for correct navigation. “Also consider whether it makes sense to move the positioning to your main entrance or the parking lot, for example. That can make it easier for your customers to find you.

    Tip 4: Upload meaningful pictures

    Photos are an important factor in making the My-Business entry livelier and more meaningful. Pictures are usually the first thing people see. This is why you should use engaging images that show different aspects of your business. This can be a logo, indoor and outdoor photos, product photos or images of employees.

    The decision as to which images are displayed in the search results is made solely by Google. My Business entries with images have been shown to be clicked more often.

    Incidentally, the same applies to the images: uniformity pays off. “You should upload the same images of your company in all directories,”.

    Tip 5: Get active reviews

    For more trustworthiness, motivate customers and partners to rate your company on Google My Business. Reviews have an impact on the ranking. “It is not important that a provider only has five-star ratings, but that they have as many and detailed ratings as possible,”. “So ask your customers to write a longer text. By the way, evaluative statements such as ‘fast’ or ‘reliable’ are greased by Google so that they jump straight into the eye. “

    You should definitely react to bad reviews – but only if they are understandable. “If an evaluation is unjustified – for example because the person was not a customer at all – you should definitely not react to it,”. “Then you can have the rating removed with the help of a lawyer. This is easier if you have not responded to the evaluation. “

    Tip 6: create an FAQ

    React to questions or ask questions yourself and give the answers in the “Questions & Answers” ​​section. “This also gives you the chance to explain your offer in more detail,”. In the settings you can determine whether you want to be notified when new questions are received.

    Tip 7: keep all information up to date

    Google likes it when entries are maintained. If, for example, something changes with regard to your address, your offer or your telephone number, you should also change this immediately in your Google My Business entry. If you temporarily close your company, for example because you are on holiday, do not state ‘temporarily closed’, this has a negative impact on your findability. Better to add ‘special opening times’ for this time. “

    Tip 8: Get links from websites in your region

    “Links from the local area to your website increase your local visibility in Google. Such a link can, for example, result from the sponsorship of a local sports club, which then links to the company website. “Local trade associations also often link to their members. Many cities now also have a kind of city wiki that you can subscribe to.” You can also ask other local companies or business partners for backlinks. “This is signalling to Google: This company operates locally and is important.”

    Tip 9: Link your best URL in your Google My Business entry

    In your listing, you include a link to your website. Usually this is your homepage. “For some companies, however, the start page is quite general and not very meaningful. Instead, there is a subpage on which the company’s offer is explained in great detail, with a lot of text, Then you should use this URL.”

    Tip 10: Turn off Google Ads

    “I recommend placing Google Ads in any case, even if it is only on your own brand name and with 1.50 euros a day,” advises Seybold. “In the eyes of Google, a brand that is not advertised has little relevance.”

    Tip 11: Enhance your listing with Google contributions

    What are Google Posts?

    With Google Posts, you can post news about your company, for example:

    • New products or services
    • Special offers or special promotions
    • Events such as trade fairs
    • job advertisements
    • Current blog posts
    • As a restaurant, the menu
    • Useful content for customers, such as white papers or checklists.

    Google posts are therefore an opportunity to present advertising-like messages directly in the Google search index.

    Google posts can be up to 300 words long; the first 100 characters are displayed directly in the business listing. You can and should insert an image, video, or GIF. The ideal image size is 750 x 750 pixels, the most important image content should be placed in the middle.

    In addition, a so-called call-to-action button can be used, ie a button that the user should click on, for example “More information”, “Reserve”, “Register”, “Buy” or “Request a quote” and so that interested parties can be directed directly to his website, blog, online shop or another landing page. 

    In order to be able to use the function, you need to log into your Google My Business account. The function is then available in the menu on the left under the item “Contributions”. The Google posts remain visible in the search results for seven days. After that, they are only visible when someone clicks on a current post: Older posts then appear below. Event contributions with a date expire after the event has expired.

  • 13 Important social media for your public relations

    Facebook, Twitter, Instagram, are important social media for public relations. The number and reach of social media is growing and the target groups and differences are among them becoming more and more specific. I am discussing an overview of all major social media relevant for Public Relations. The primary goals are always similar: increasing awareness, spreading information and access to customers or target groups.

    13 Important social media for your public relation

    A brief introduction to social media: what is suitable for whom?

    The aim of social media is to connect people digitally. In principle, anyone can register with the various platforms and publish information. The bandwidth of social media ranges from news in text form to photos and videos to special interest topics. The following social media are among the best known and can also be used well for companies and founders. They are sorted in alphabetical order.

    How to market with social network?

    Facebook: The greatest of all social media

    • Since when? 2004
    • Target group? All (but especially B2C)
    • Focus / special features? Largest, best-known social network
    Facebook: The greatest of all social media
    Facebook: The greatest of all social media

    Every registered user can publish content on Facebook. Status reports can be published as well as photos, videos and links to other websites. Each user decides who sees the content. A private chat between users is also possible. Companies use Facebook to exchange ideas with their fans or customers and to share content in an informative and service-like manner. Companies can conduct automated dialogues with their fans via the Facebook Messenger bot. In the meantime, it is more or less part of the process that companies can be found on Facebook. More and more customers are getting information about companies via Facebook. Before logging into Facebook, you should develop a social networking strategy.

    TIP

    To be convincing on Facebook, you have to consider a few aspects for your Facebook posts. Read on to find out what the perfect Facebook post for founders looks like.

    Flickr: social media with a focus on photography

    • Since when? 2004
    • Target group? B2C and B2B
    • Main emphasis? For amateur and professional photographers
    Flickr: social media with a focus on photography
    Flickr: social media with a focus on photography

    flickr is a social media channel on which pictures are uploaded. For PR managers, flickr can also be used to host press images or to give customers a glimpse behind the scenes at the company. On Google, flickr images are displayed more intensely.

    Instagram: The exciting alternative for companies

    • Since when? 2010
    • Target group? All (but especially B2C)
    • Main emphasis? Only pictures and videos
    Instagram: The exciting social Media alternative for companies
    Instagram: The exciting social Media alternative for companies

    Instagram is a picture platform on which advertising messages can also be transported very well. Use is very simple and image-based, the texts are short. Instagram is suitable for incidental use, users scroll through stories and stay on the platform. Outward links exist only in paid ads. Instagram belongs to Facebook, but is now also becoming increasingly popular among social media as an alternative to Facebook, where more and more advertising and fewer and fewer private posts are displayed. Instagram Stories, in particular, are an interesting form of advertising for companies because they fill the entire screen and over 500 million people see Instagram Stories every day. New: For some time now, companies have also been able to create an Instagram business account . Anyone who markets visually attractive products should definitely use Instagram.

    LinkedIn: Networking in the international arena

    • Since when? 2002
    • Target group? B2B
    • Main emphasis? Especially executives and on an international level
    LinkedIn: Networking in the international arena for public relations
    LinkedIn: Networking in the international arena for public relations

    LinkedIn is like Xing, but clearly more international. Maybe that’s one of the reasons why there are significantly more managers there than at Xing. The aim of the network is to establish or maintain existing business contacts. For start-ups it can be useful for networking or for expanding business relationships in the international area. Like on Facebook, posts can be used to communicate with B2B customers and inform them about news.

    Meetup: Meetings outside of social media

    • Since when? 2002
    • Target group? B2B
    • Main emphasis? Event organization, topic-specific
    Meetup: Meetings outside of social media for public relations
    Meetup: Meetings outside of social media for public relations

    Meetup is a networking portal that makes it easy to organize offline group meetings around the world. Members can be found via the platform and members can be invited via groups for meetups on various topics and interests (e.g. politics, books, careers …). In addition to their zip code, users also specify subject areas. So if you’re organizing an event, you can acquire attendees through Meetup. You can position yourself as an expert using groups and events.

    Pinterest: Exchange on very specific topics

    • Since when? 2010
    • Target group? B2C
    • Main emphasis? Pictures, special interest
    Pinterest: Exchange on very specific topics in Social Media for Public Relations
    Pinterest: Exchange on very specific topics in Social Media for Public Relations

    On Pinterest, images on specific topics are pinned to pin boards and shared with the community. These can then be evaluated or used as inspiration. The images focus primarily on special interest topics and should also generate added value. So many hobby artists, cooks or designers can be found on pinterest and exchange ideas via the pictures. So if you have a manufacturing company, it is very useful to position yourself in a customer-oriented manner via Pinterest.

    Snapchat: worthwhile for marketing

    • Since when? 2011
    • Target group? B2C
    • Main emphasis? entertainment
    Snapchat: worthwhile for marketing and public relations
    Snapchat: worthwhile for marketing and public relations

    Snapchat is controversial among social media managers , because currently the target group is still very young, who here – in the truest sense of the word – “haunted”. But it is the next generation who got this social media platform rolling in many countries and thus triggered the debate as to whether Snapchat could even replace Facebook one day. Since the introduction of Instagram Stories, Instagram has clearly lagged Snapchat, while Snapchat has stagnated. It is entirely possible that young people will switch platforms as they mature. If you have young people up to 19 as your target group, you cannot ignore Snapchat as the most important social medium at the moment.

    TIP

    Story telling can also be implemented as an element of public relations in social media.

    Tumblr: The most under rated of all social media platforms

    • Since when? 2007
    • Target group? B2B, B2C
    • Main emphasis? Blogger
    Tumblr: The most under rated of all social media platforms but useful for public relations
    Tumblr: The most under rated of all social media platforms but useful for public relations

    Those who blog in international space use tumblr: texts, images, chat logs, links, and video and audio files can be uploaded here. Reblogging is also popular here, meaning that existing content is shared by other bloggers. Tumblr is less common in most countries, but is still often underestimated. The functionality is simple, relogging enables a viral effect, which can also have a positive effect on SEO, the reach is easier to fill than with Facebook, for example. Tumblr can be thought of as a starting point for corporate blogs.

    You can also make money though social medial. To know how click the link.

    Twitter: 280 characters for your news

    • Since when? 2006
    • Target group? B2C (also B2B)
    • Main emphasis? Real time medium
    Twitter: 280 characters for your news in social media
    Twitter: 280 characters for your news in social media

    Twitter is a microblogging service that can be used to post messages to a community. These so-called tweets are limited to 280 characters. The basic idea of ​​the medium was to hear what was happening live from everyone. No more signs were considered for this. Many journalists use Twitter as a research source and numerous companies also distribute information via Twitter. Due to the bulk of messages that Twitter spreads, this is where you should pay extra attention to how you style your tweet 

    WhatsApp: the cheater among social media 

    • Since when? 2009
    • Target group? B2C
    • Main emphasis? Private conversations
    WhatsApp: the cheater among social media
    WhatsApp: the cheater among social media

    WhatsApp is actually not a classic social media platform at all, as an exchange usually only takes place one-to-one and that contradicts the basic idea of ​​social media. WhatsApp is becoming more and more important not only for private purposes, but also for companies.

    WhatsApp is a chat service that has quickly replaced SMS as a service for short messages. More and more companies are using WhatsApp for themselves. For example, WhatsApp can be used for service inquiries, orders, bookings or complaints. WhatApp can also be operated via the browser for this purpose.

    Now we have very good competitor of WhatsApp, yes it is Microsoft Kaizala, You can say that it is WhatsApp plus plus. It has all the feature of WhatsApp plus many other feature that make it near to the social media.

    Microsoft Kaizala is a secure messaging and work management software application for collaboration among users inside and outside of organizations, including the ability to send and receive instant messages, coordinate tasks, and submit invoices. You can take survey as well through Kaizala. It was launched in India in 2017, thereafter expanded to 28 countries, and was launched globally in April 2019 as part of the Office 365 package.

    Must give a chance to Kaizala

    Xing: For networkers and experts

    • Since when? 2003
    • Target group? B2B
    • Main emphasis? Business network
    Xing: For networkers and experts for public relations
    Xing: For networkers and experts for public relations

    Xing is a pure B2B network that focuses on careers and networking. Private matters are less discussed here, but there are helpful groups on various career topics. Xing is also helpful for recruiting employees or posting vacancies. You can position yourself as an employer or an expert on Xing.

    YouTube vs. Vimeo: social media for videos

    YouTube

    • Since when? 2005
    • Target group? B2B, B2C
    • Main emphasis? Videos
    YouTube : social media for videos
    YouTube : social media for videos

    Videos can be uploaded to YouTube and easily embedded on other sites. For companies, YouTube offers the opportunity to position themselves as an expert and to create an emotional connection to users in videos. At Google, the metadata of videos are evaluated separately. So you should think about meaningful names for the videos and descriptions.

    Vimeo

    • Since when? 2004
    • Target group? B2B, B2C
    • Main emphasis? Videos
    Vimeo: social media for videos
    Vimeo: social media for videos

    Vimeo is an alternative to YouTube that has fundamentally similar functions. On both platforms, videos can also be shared or given likes, for example. But Vimeo is much smaller than YouTube. For this, it is said about Vimeo that the quality of the uploaded videos is higher with Vimeo and that the operation is more user-friendly. However, unlike YouTube, those who publish something here very often have to pay. So all in all, we’d rather recommend YouTube. Especially due to the greater reach of the social media platform.

    Click Here to give rating to this article. Join me on Kaizala