Blog

  • SOCIAL REALISM IN TONI MORRISON’S TAR BABY

    MR. G. LAKSHMANAN 1 * (laxramlit@gmail.com)

    Department of English at Sri Malolan College of arts and science, Madurantakam, Chennai.

    Dr. G. RAMAN 2* (ramlaxlit@gmail.com)

    Department of English at Sambhram University, Jizaxx, Uzbekistan.

    SOCIAL REALISM IN TONI MORRISON’S TAR BABY
    SOCIAL REALISM IN TONI MORRISON’S TAR BABY

    Abstract

    Toni Morrison is one of the most significant modern American writers, having published nine books. Among her early works, Tar Baby, her fourth, has obtained great notice. It is “the least admired, researched, and taught” of all the sciences (Pereira 72). There could be two reasons for this: To begin with, the narrative does not solely focus on the experiences of African-Americans. Unlike Morrison’s other pieces, Tar Baby includes a lot of background of a white family. Morrison investigates the experience of the retired white man, Valerian, his wife, and his son with the same consideration as the black young man and woman, Son and Jadine, who are considered as the book’s main protagonists. For critics looking for a story with a totally “black style” to illustrate Morrison’s originality, a work with a lot of attention is a good place to start. Morrison’s style of emotional writing has kindled the readers mind to certain facts like cultural conflicts, racism and so on. Lack of self-identity and life in between the white and black culture portrayed through Jadine Childs, the central character has created a kind of confused uncertainty among Morrison’s readers.  Like all her novels Tar Baby is suffused with Morrison’s racial quest enriched with psychological and emotional move.

    Key terms: colonization, cultural conflicts, racism, self-identity, psychological

    Tar Baby is the fourth novel of Toni Morrison and it deals with social realism. The principal characters in the novel are jadine childs, an Afro-American model, William Green (Son) an Afro-American wander from Eloe, Florida, Valerian Street, a rich retired white industrialist from Philadelphia: Margaret Street, a rich retired white industrialist from Philadelphia: Margaret Street a beauty queen from Maine who married the much elder Valerian, Sydney Childs, an Afro-American domestic employee of the Streets: On dine Childs, Sydney’s wife and even she is an employee of the Streets: on dine Childs, Sydney’s Wife and even she is an employee of the streets and few other locals Gideon, Therese and Alma Esteem respectively.

    Toni Morrison
    Toni Morrison

    Jadine Childs, who is orphaned at twelve years is taken by her aunt and uncle on dine and Sydney Childs. Their employer Valerian Street helps Jadine to go to private schools and because of this upbringing she experiences a conflict between the white Society in which she is entrenched, and the black culture represented by her uncle and aunt and son whom Jadine love. She refuses to submit to the traditional image of womanhood which on dine and Son want to impose upon her. At the end of the novel, we see her returning to Paris determined to face her fears alone. Tar Baby traces the quest for Self-identity Jadine Childs the Protagonist. She doesn’t rebel against the White, she is enmeshed. But she has accepted and embraced the white culture without any question. Because from her age of twelve she had severed her Afro-American heritage due to the death of parents. The same way her uncle and Aunt expanded the gap by sending her to exclusive private school and to Sorbonne where only Whites are in majority. The adult Jadine is fully equipped to face the white world successfully. She becomes a part of it too. The only thing that disturbs her is the Afro-American world represented by nightmares, disagreements of son and the feeling of otherness that haunt her in Sons’ hometown Eloe, Florida.

    Morrison in this book Tar Baby depicts the struggle of an Afro-American Woman who tries her best to keep her identity and individuality despite the effects of her lover who wants to make her like the other woman of his childhood. Like her aunt who too wants to cheer her in the past and her white industrialist, who wants to cheer her to the white industrialist, who wants to blind her to his world. The most complex character in the novel is that of the protagonist Jadine. She is caught between two cultures. She has gratitude towards her aunt and uncle for their help as well as the Streets for giving her Education, but she does not equate her gratitude with duty and some readers find fault with her. Jadine refuses to see herself as an Afro-American first or even as a Woman. She tries to establish closeness with her aunt and also to protect. Valerian’s world. Woman of her past and of son’s past haunts her and they try to draw her towards her own self. Society does not support anyone who wants to come up in life. The black society wants Jadine to be like them and the white Society doesn’t accept her whole happily for the only reason that is she is a Black.

    The Prices she compensates for sticking on to herself is very high. She loses son’s the relationship with Ondine’s weakens and she does not have Valalerien’s help too. She flies off alone and determined. Some might see this as a defeat, but Morrison’s story of the Soldier ants narrated in the novel’s end says that the queen ant is the dominant force, and this reveals Jadine’s power and strength giving possibilities rather than defeat.

    Morrison says that polarized thinking is effective and dichotomous thinking is ineffective for living in the real world. When a person is defined as black or white, male or female, educated or uneducated limit the individuals capacity individual’s must rely on the authority within themselves and then they can organize their world and their understanding of it. Like her other novels, 0 even in Tar BabyMorrison analyses and gives a verdict of the society and the roles Afro-Americans play in that society. Morrison creates strong characters and unveils these characters’ struggle to realize their strength in -spite of external and internal barriers.

    The title of this novel evokes a comparison to the famous story of the same name. The fable of Brer Rabbit has many versions and in one, he is caught by the Tar Baby when he comes to steal cabbages from a garden. He succeeds in freeing himself and escapes to the famed briar patch. The Tar Baby is formed by Brer Fox to capture Brer Rabbit. Jadine and Son are considered tar babies because both of them have an irresistible attraction towards each other and this brings their downfall. Jadine soon recovers and is transformed from “tar baby” to a trickster and in that she lands in the briar patch of New York and later in the briar patch of Paris. Even though both of them have the traits of the Tar Baby still Jadine gets more acclaim due to her power and control over the relationship. Trudier Harris says that a close reading of Tar Baby will show that Son has much power and control than Jadine, because he shares more traits with Valerian than the victims who are caught in the traps with the master farmers. His unkempt state also could be compared to the black Tar Baby.

    Each was pulling the other away from the maw of hell-it’s very ridge top.      

    Each knows the world as it was meant or ought to be. One had a past, the   

    other a future and each one bore the culture to save the race in his hands. –

    Mama spoiled the black man will you mature with me? Culture bearing       

    black women, whose culture are you bearing? (Morrison, Tar 269).

    The judgments are that the characters must be both. Mature and culture bearing or they are lost.

    Tar Baby a mixture of serious, comic and even absurd qualities. The style is polished, elegiac, violent, poetic and even dramatically functional. The language of the uneducated as well as the language of the sophisticated are found with literary allusions. The novel is in bits and pieces as Morrison herself has said, but she succeeds in pulling this complex novel together by her extraordinary use of nature. On the whole, nature acts like an additional character in the story as complicated and important as a human protagonist. For example, animal life can observe, react and comment on the action Rivers are capable of deepest emotions, trees as seductive. as a lover, ants can marshal campaigns and swamps can grasp like rapists In the African vein, nature is fully alive, and it is not materially separated from human existence. A further sense of wholeness is- seen when nature is involved in the prologue and the epilogue. In the epilogue Son moves through water towards the island and in the prologue, he is urged by the water away from the shore.

    The relation between racism, child abuse in a white American upper-class family is depicted in Tar Baby. Toni Morrison’s image of this novel is an apt emblem for capitalist formations. These developments have penetrated every available nook and cranny of social space and have thoroughly, if unevenly conditioned human psychology and social behavior. Like the Tar Baby, or the quicksand into which Jadine wanders on the Isle de Cheralien, the capitalist mode of production absorbs and birds all that it touches, ordering the ways in which we view ourselves and others, the ways in which we move, Speak and express ourselves in the seclusion of our own minds.

    Social realism looks at society as it is and what it depicts if critical of the working of society. It moves towards reality and towards the victory of the international proletariat. The fact must be portrayed in all its actuality, the ugly as well as the wonderful. Realism sometimes sides with social action and this is evinced in Toni Morrison’s The Baby. Tar Baby is the truthful reproduction of typical characters under typical circumstances. This is true in the case of Jadine. Even though she doesn’t respect her heritage, she is not authentic too. The African woman who views Jadine spits at her recognizing her authenticity. Morrison portrays it truthfully and doesn’t side with Jadine even though she is black. So, this typical situation is produced truthfully, and Toni Morrison is not partial.

    Toni Morrison is a complicated writer who masterfully blends together difficult concepts. “It is a simple story getting increasingly complex mythic, beyond Solution, yet teaching me a lesson I needed to know,” Barbara Christian writes about Tar Baby. As a result, Toni Morrison’s work highlights problems, but not solutions, that society should be aware of.

    Toni Morrison
    Toni Morrison

    When reading Morrison’s novels, one is prone to look for a character with African American ancestry. The Son has been identified as such a figure in Tar Baby by the majority of critics. In Morrison’s later works, he illustrates black people’s affiliation with their original culture solution. Tar Baby symbolizes an essential period in which the writer acquires an understanding of the intricacy and ambiguity surrounding African American people’s desire of self-knowledge. Furthermore, Morrison expanded the concept of alienation with Son and Jadine’s story to include not just social and philosophical difficulties, but also race and gender ones. She has made a significant contribution to American literature in this way.

    Reference

    1. Beaulieu, Elizabeth Ann. The Toni Morrison Encyclopedia. Westport: Greenwood P, 2003.
    2. Duvall, John N. The Identifying Fictions of Toni Morrison: Modernist Authenticity and Postmodern Blackness. New York: Palgrave, 2000.
    3. Frisch, Mark. “Nature, Postmodernity, and Real Marvelous: Faulkner, Quiroga, Mal- lea, Rulfo, Carpentier.” The Faulkner Journal (1995–96): 67–81.
    4. Hallett, Cynthia Whitney. “Trickster.” Beaulieu 354–58.
    5. Harris, Trudier. Fiction and Folklore: The Novels of Toni Morrison. Knoxville: U of Tennessee P, 1991.
    6. Hawthorn, Evelyn. “On Gaining the Double-Vision: Tar Baby as Diasporean Novel.”
    7. Black American Literature Forum 22.1 (1988): 97–107.
    8. Hemenway, Robert, ed. “Introduction: Author, Teller, and Hero.” Uncle Remus, His Songs and His Sayings. New York: Penguin, 1982.
  • QuillBot: an AI paraphrasing tool and much more

    Subject: An AI paraphrasing tool and much more

    Dear Academician and Researcher

    Don’t ignore reading this post. It could be a game changer for you in your academic career.

    This tool is being used by a lot of people and institutions. I want to tell you some of them.

    paraphrasing tool
    IIT Delhi
    paraphrasing tool
    IIT Bombay
    paraphrasing tool
    Cambridge University
    paraphrasing tool
    Chiba University
    paraphrasing tool
    International Conference on Elementary Education
    paraphrasing tool
    University of Illionis Urbana Champaign
    paraphrasing tool
    The University of Lowa
    paraphrasing tool
    Mississippi State University
    paraphrasing tool
    Mastery Transcript Consortium
    paraphrasing tool
    University of Surrey
    paraphrasing tool
    USC University of Southern California

    What is this tool for?

    paraphrasing tool

    This is tool is for

    1. Paraphraser / Paraphrasing Tool
    2. Grammar Checker
    3. Plagiarism Checker
    4. Co-Writer
    5. Summarizer
    6. Citation Generator
    7. Word Counter
    1. Paraphraser: This is the best paraphrase generator on the internet. With seven different types of paraphrasing. These are
      • Standard: It uses synonyms in an intelligent way to write the same sentence without altering the meaning.
      • Fluency: It ensures the text is readable and free from error. So, if you have written some sentence by yourself even though you can use this mode to rewrite the same sentence without any error.
      • Formal: Presents text in a more sophisticated and professional way. This mode also removes errors and writes the sentence in a more professional way.
      • Simple: Present the text in a way most people can understand. Using this mode, you can easily rewrite passive voice to active voice.
      • Creative: Express the idea into completely in the new way, some time it may change the meaning as well, but 100% remove the plagiarism.
      • Expand: It will add more detail and depth to increase sentence length.
      • Shorten: Strip away extra words to provide a clear meaning. These are very important tools to reduce the length of your article.
    2. Summariser: This is a very important tool to include the others work in your article. First you summarise the paragraph that will give you the short write-up that is important for your article and then use paraphraser to rewrite the sentence.
    3. Grammar Checker: Paid version of Quill Bot provides the best Grammar Checker tools. That will not only remove the grammar, spelling and other errors but also suggest the right word in your sentence that is very helpful to improve your writing.
    4. Plagiarism Checker: Plagiarism checker provided by the Quill Bot is very effective and works equivalent to the best plagiarism on the web but a little costly.
    5. Co-Writer: I selected this tool at the end because it requires some improvement. However, I have written one article using this tool. Of course, these tools proof as well very helpful to the research paper writer in the coming future.

    Apart from that it has an extension of Microsoft Word, Google Docs, and Google Chrome. Therefore, you use all the features without copying and pasting in your Microsoft word document itself. Really helpful.

    If you want to know more about the QuillBot or use it free click Here

    You may be interested in How to write unique article or plagiarism free article? – Click Virtual University (clickuniv.com)

  • What is h index and i10 index?

    h index and i10 index

    What is the h index? Hirsch index, as suggested by J.E. Hirsch in 2005, is abbreviated as “H.” The h index is an author-level indicator that seeks to gauge a scientist’s or scholar’s productivity as well as the influence of their publications on other scientists and academics’ work.

    h index and i10 index
    h index and i10 index

    Individual scientists and scholars were the first to benefit from the h index, which gauges the productivity and citation effect of a researcher’s work. For example, the h index is linked to Nobel Prizes, research scholarships and high-ranking employment at leading institutions. The index is based on the scientist’s most cited works and the number of citations they have gotten from other publications. Scholarly journals and groups of scientists, such as departments, universities, or countries, have both been included in the index’s most recent applications.

    Definition

    h index is the largest number of h such that h publication has at least h citation (Google, 2022). The h-index is defined as the maximum value of h such that the given author/journal has published at least h papers that have each been cited at least h times. The index seeks to go beyond more basic metrics like the total number of citations or publications. For optimum results, the index should be used to compare researchers in the same academic discipline. (Wikipedia, 2022).

    Calculation

    It is very easy to calculate. nn  means n paper should be cited n times. 1 h index means your one paper is cited one time. If you have 9 paper and all are cited one time even, then your h index will be one. It is because for two h index at least 2 papers must be cited two-two times. In the same way 3 h-index means you have at least 3 paper and all are cited three-three times. So, getting higher h index is difficult. So, for 10 h index means out of your all paper (suppose you have fifty paper) at least ten papers must be cited ten-ten times.

    Example:

    Calculate the h index of the author from the following table.

    S. No.PaperCitationS. No.PaperCitation
    1Paper 11911Paper 116
    2Paper 21512Paper 125
    3Paper 31313Paper 133
    4Paper 41214Paper 141
    5Paper 51115Paper 150
    6Paper 61116Paper 160
    7Paper 71117Paper 170
    8Paper 81018Paper 180
    9Paper 91019Paper 190
    10Paper 101020Paper 200
    h index and i10 index
    1. What is the h index of the above author?
    2. How can he increase one index with minimum citation?

    Answer:

    1.  The author has 10 papers with 10 citation each. Therefore, his h index is 10.
    2. To increase one index his h index must be 11. That means he must have 11 papers with 11 citations each. From the above table it is clear that the author has 7 papers with 11 citations, in remaining 4 paper he needs 11 citations. His paper 8, 9 and 10 is having 10 citation each therefore he needs one-one citation in each paper. The eleventh paper is having only 6 citations therefore, 5 more citation is required to reach 11 citations. As a result, he requires total 8 citation to reach the 11 h-index. It is shown in the table as follows
    S. No.PaperCitationS. No.PaperCitation
    1Paper 11911Paper 116 + 5
    2Paper 21512Paper 125
    3Paper 31313Paper 133
    4Paper 41214Paper 141
    5Paper 51115Paper 150
    6Paper 61116Paper 160
    7Paper 71117Paper 170
    8Paper 810 + 118Paper 180
    9Paper 910 + 119Paper 190
    10Paper 1010 + 120Paper 200
    h index and i10 index

    i10 Index

    i10 Index is comparatively easy to understand.

    i10-Index = the number of publications with at least 10 citations. 

    This very simple measure is only used by Google Scholar, and is another way to help gauge the productivity of a scholar. 

    How to find h index?

    Use Google Scholar to get your h index and i10 index.

    1. If you have your google account, then go to this link https://scholar.google.com/ otherwise create your account first.
    2. Click on “My Library” and then click on “My Profile”.
    3. Click on the + sign as shown in the picture and add your research paper.
      1. If you will select the “Add Article” then Google will give you automatic suggestion to add the paper.
      1. The other way is to select the “Add article manually”.
    4. Add your article Google will create the h-index and i10 index automatically.
    h index and i10 index
    h index and i10 index

    If you want to increase your citation or h-index, then mail on afzalur@outlook.com.

    You may be interested to read the article on: How to write unique article or plagiarism free article? – Click Virtual University (clickuniv.com)

  • Optimization of K-means clustering using Artificial Bee Colony Algorithm on Big Data

    Afroj Alam1* (alamafroj@gmail.com)

    Department of Computer Application Integral University, Lucknow(U.P) Inida, Sambhram University Jizzax Uzbekistan

    Mohd Muqeem2

    Department of Computer Application Integral University, Lucknow(U.P) Inida

    Introduction:

    Bee Colony Algorithm
    Bee Colony Algorithm

    From past few decades, there rapid development of the advanced technology and IoT based sensor devices which resulted with an explosive growth in data generation and storage. The amount of data which is generated is constantly growing even exponential growing and thus cannot be predicted or even cannot find the hidden information traditional way. Indeed, many new applications producing this huge amount of data, especially those where users can write, upload, post and share a lot of data, information and videos, such as social media sites like Facebook, twitter, telegram, instagram where every second every minutes huge amount of image, video and data are post and shares . Accordingly, as mentioned in [1], it is approximately up to 45 Zeta bytes digital data we have up to 2020. In the Current information technology world, this huge amount and the massive volume of data with more attributes is called “High dimensional Big Data”. A lot of important frequent-pattern, meaningful information and valuable hidden pattern can be extracted from this huge amount of data, which help the organization for improving the business intelligence, decision-making, fraud detection etc. K-means clustering is a most important and powerful un-supervised partitioning machine learning techniques for division of this big data into homogenous group i.e. cluster [2][7][8].

    There are lot of limitation of K-means in big and high dimensional data: it converges to the local optimal solution, no of cluster is to be defines in advance, initialization of clusters centroid, lack of quality of clusters [3]. We have proposed a hybridized K-means with nature inspired Artificial Bee Colony global optimization algorithm that resolve the limitation of K-means clustering.

    Nature inspired optimization:

    There are lot of Population-based meta-heuristic Evolutionary Algorithms (EAs) global optimization algorithms which are inspired by the natural behaviour of the population evolution such as Genetic Algorithm, Artificial Bee Colony (ABC), Artificial Ant Colony and particle swarm based intelligence algorithm.

    Artificial Bee Colony

    ABC is a global optimization met-heuristic algorithm which is inspired by the intelligent behaviour of honey bees. This algorithm is popular due to its flexible computational time. In our proposed method we use the ABC algorithm for the initialization and selection of cluster centroids [6].

    This algorithm is executed in 4 steps as given below:

    • Initialization
    • Employed Bee
    • On-looker Bee
    • Scout bees

    The objective function of Artificial Bee Colony (ABC) algorithm is designed as according to the optimal number of selection of clusters for K-means.

    Bee Colony Algorithm

    The population of ABC is initialized by equation 1. in which i=1,2,3,…….,BN, here BN defines the total number of food sources and value of j=1,2,3,………,D. D is the number of dimensions. The upper and lower bounds of the variable j is  xmin,j and xmax,j.

    Updation of the bees location is as given below

    Bee Colony Algorithm

    In above equation r ∈ 1, 2,3, ·····,BN and j ∈ 1, 2, ·····, D are indexes and Φ is a random generated number in between [−1, 1]. If new solution is better than old solution i.e. equation (2), than old solution will replaced by new one.

    Bee Colony Algorithm

    The of each solution is computed by where f iti is a probability fitness value of the i th solution. If fitness of new solution is higher than old solution than old will replaced by new solution.

    Proposed methodology:

    In our proposed methodology we hybridized the K-mean with ABC (ABK) comes up with the plan that K-means algorithm provide the new solution of scout bees in every iteration. The K-means generate the new solutions as according to the employed bee and onlooker bee steps. In this way we can get more optimized results. The new solution of K-means will be added in every iteration improve the accuracy for reaching ABC to higher level.

    The new solution from the K-means is generated according to the solutions of the employed bee and the onlooker bee phases. This process may increase the chances of giving more suitable solutions for the optimization problem. The addition of new solution from K-means after every cycle may enhance the reach of ABC algorithm to a different level. Our proposed idea finds the fi values from the given below distance formula.

    distance=min(ii,jj)         (4)

    The fitness function is the calculated be the given equation as the sum of all the distance i values.

    Bee Colony Algorithm
    Bee Colony Algorithm

    In the above equation the population will be survived according to the better fitness otherwise it will reject [5].

    TABLE 1[4]   COMPARATIVE ANALYSIS BASED ON INTRA CLUSTER DISTANCE

    Bee Colony Algorithm

    Reference

    1. Ilango, S. S., Vimal, S., Kaliappan, M., & Subbulakshmi, P. (2019). Optimization using artificial bee colony based clustering approach for big data. Cluster Computing22(5), 12169-12177.
    2. Alam, A., Muqeem, M., & Ahmad, S. (2021). Comprehensive review on Clustering Techniques and its application on High Dimensional Data. International Journal of Computer Science & Network Security21(6), 237-244.
    3. Saini, G., & Kaur, H. (2014). A novel approach towards K-mean clustering algorithm with PSO. Int. J. Comput. Sci. Inf. Technol5, 5978-5986.
    4. Krishnamoorthi, M., & Natarajan, A. M. (2013, January). A comparative analysis of enhanced Artificial Bee Colony algorithms for data clustering. In 2013 International Conference on Computer Communication and Informatics (pp. 1-6). IEEE.
    5. Bharti, K. K., & Singh, P. K. (2014, December). Chaotic artificial bee colony for text clustering. In 2014 Fourth International Conference of Emerging Applications of Information Technology (pp. 337-343). IEEE.
    6. Enríquez-Gaytán, J., Gómez-Castañeda, F., Moreno-Cadenas, J. A., & Flores-Nava, L. M. (2020, November). A Clustering Method Based on the Artificial Bee Colony Algorithm for Gas Sensing. In 2020 17th International Conference on Electrical Engineering, Computing Science and Automatic Control (CCE) (pp. 1-4). IEEE.
    7. Alam, A., Rashid, I., & Raza, K. (2021). Application, functionality, and security issues of data mining techniques in healthcare informatics. In Translational Bioinformatics in Healthcare and Medicine (pp. 149-156). Academic Press.
    8. Alam, A., Qazi, S., Iqbal, N., & Raza, K. (2020). Fog, Edge and Pervasive Computing in Intelligent Internet of Things Driven Applications in Healthcare: Challenges, Limitations and Future Use. Fog, Edge, and Pervasive Computing in Intelligent IoT Driven Applications, 1-26.
  • Leadership basics required globally

    Leadership basics required globally:

    Leadership
    Leadership

    Decision-making problems for better competitive advantage and long-term planning of businesses hinge on the ability to effectively and efficiently manage the organization’s goals. Having a well-defined plan is important to the long-term viability of any firm, and without one, one is doomed to failure. As a result of globalization, businesses have had to adapt their strategies in order to ensure their long-term viability in international markets. Do the following, and you’ll have an effective strategy?

    • Set clear goals for the organization and provide detailed plans for how to achieve them with concise and tactically complete guidelines.
    • It is the process of selecting, prioritizing and aligning activities related to creating high-quality, assigning resources to strategic projects, and coordinating to accomplish pre-defined outcomes that constitutes strategic planning.
    • A well-thought-out strategy identifies who is responsible for what, when, and how in order to achieve the desired outcomes.
    • Strategic planning enhances communication and commitment by revealing the vision and answering abilities of the company, which in turn increases alignment for all organizational operations and fosters commitment at every level.
    • A strategy provides a framework for making future decisions

    It is imperative that business leaders have a superior strategic plan that sets a master strategy that will define the company’s future trajectory. Strategic plans must be translated into precise goals through tactical planning, as well as operational plans for day-to-day operations, but it is also necessary to keep up with industry trends. In order to achieve progress toward long-term objectives, a leader must have both a daily plan for getting things done and a comprehensive strategy to guide those daily plans. Because predicting the future is unaffordable, having a solid strategy in place is critical.

    Leadership
    Leadership

    A headship working style emphasizes the importance of both process and people. Is the way a leader conducts themselves important? The leader should ponder something of substance. Is there a better method to do a task? For corporate leaders, this is a big stroke of faith, but they must first ensure that their managers are involved in the correct processes before embarking on this journey. Almost all procedures are important, but those that have consecutive qualities that are frequently adopted are directly linked to cost control or customer satisfaction and corporate growth. The planning procedures that allow businesses to stress their resources and examine their prospects of success are critical to success in most enterprises, but they are frequently not focused on appropriately. Planning procedures, for example, require a thorough awareness of the situation (both within and outside), as well as a structure that facilitates the development of that understanding. The second stage in the basics of leadership is a method for putting that thoughtfulness into practice in order to successfully develop plans and campaigns, guidelines and standard operating procedures, push for outcomes and building connections with the people. This leads to new ideas and creativity. When it comes to determining the quality of a product or service, understanding the process behind how it is created is critical. Success may be designed by the organization if the leader focuses on the correct procedures in the correct fashion.

    The third stage focuses on integrating the organization’s cultural values into the workforce, which is critical from a business perspective. An organization’s beliefs and values, resource distribution and reward, relative diversity and a sense of ownership all contribute to the culture’s overall strength. Companies that go above and beyond strive to create and maintain a work environment where their employees feel valued and inspired.

    The results of a ‘Deloitte’ survey can be seen in the numbers. Executives and employees alike believe that a distinct workplace culture is critical to a company’s long-term success. 83 percent of executives and 84 percent of employees believe that having engaged and motivated employees is the most important factor in a company’s success. Workers who say that they are “happy at work” and feel they are “valued” by their employer are linked to those who say their organization has a clearly defined and lived culture. 70% of Americans place more importance on “cultural aspects” than they do on their salary. The company’s culture is most heavily influenced by its crew leaders. According to 81 percent of hiring managers, employees are less likely to leave an organization if they are a good cultural fit. Robert Walters (Robert Walters). Employees in the United States and the United Kingdom place a high value on company culture, according to a survey (Speakap). A fourfold increase in revenue can be attributed to companies with strong cultures. (Forbes).

    The final step is the leader’s ethical dimension. A company’s moral performance can be measured through the use of ethical metrics. Ethical leadership has a positive impact on the culture of a business and on its public image. A strong ethical leadership foundation can be built by business leaders who want to influence their organization’s culture internally and externally. Organizations that are successful and well-respected require leaders who are morally upright. One Ethics and Compliance survey Initiative of more than 5,000 American employees across a variety of industries found that employees who saw signs of active communication and workplace trust were 15 times more likely to believe that their organization intentionally measured and recognized ethical behaviour. Leaders play a critical role in establishing and enforcing organizational values

    References

    • Harris Interactive surveyed 1,005 U.S. adults (aged 18+, employed full-time in a company with 100+ employees) and 303 corporate executives on a number of questions related to culture in the workplace.
    • Walters, R. (2017). Diversity and inclusion in recruitment. Robert Walters.
    • Donaghey, J., & Reinecke, J. (2018). When industrial democracy meets corporate social responsibility—A comparison of the Bangladesh accord and alliance as responses to the Rana Plaza disaster. British Journal of Industrial Relations56(1), 14-42.
    • Gini, A. (1998). Moral leadership and business ethics. In J. B. Ciulla (Ed.), Ethics, the
    • heart of leadership (pp. 27–46). Westport, CT: Greenwood.
    • Ciulla, J. B. (2003). The ethics of leadership. Belmont, CA: Wadsworth/Thomson Learning.
  • A brief history of Hagia Sophia

    Hagia Sophia: Many Jumma namaz and Sunday services had passed over those stones. Now from daily exhibition to mosque again. The world keeps changing.

    Hagia Sophia was built for the first time in the 4th century AD. After it was built for the first time, it was destroyed a lot. The current look of the building was built in 562 AD, during the reign of Emperor Justinian I (Brooks, 2001; Taranto et al., 2019). The emperors of the Eastern Roman Empire ordered the construction of enormous structures in Constantinople the capital of the Eastern Roman Empire, and the city grew rapidly. This building also had a series of serious issue before it converted into Mosque, but the notable one was the collapse of 1346, which led to the building being closed until 1354.

    Constantinople is the former name for Istanbul, given by Constantine the Great. Istanbul was known as Constantinople from 330 AD to the capture of the city by the Turks in 1453.

    Source: Encyclopedia Britannica, Inc. (Teall, 2021)

    Hagia Sophia, Turkish Ayasofya, Latin Sancta Sophia, also called Church of the Holy Wisdom or Church of the Divine Wisdom

    Before converted into the Mosque by Mehmed II in 1453, the Hagia Sophia remained the centre of Greek Church around 900 years. It was at this time when the Ottoman Turks took control of Constantinople and converted its largest church into the city’s principal mosque. Apa Suphea was the name given to Santa Sophia (Mukherjee, 2021). Mehmed erected a minaret and subsequent sultans installed three more, so there is now one at each corner, but the interior remains largely as it ever was (Darke, 2020). In 1573 the great Ottoman architect Sinan was commissioned to strengthen Hagia Sophia, which was again starting to show signs of possible collapse. Extra buttressing was added to the outside to ensure its resistance to earthquakes. In total, 24 buttresses have been added over the centuries to ensure its stability, making its external appearance quite different to how it would have looked originally (Darke, 2020).

    Hagia Sophia

    It persisted for hundreds of years in its new form. It became a symbol of ambition for those who looked at it from afar. The Ottoman Empire was crumbling, and Russia was rising in the nineteenth century. Russia was a big country, but it was also a closed one, with no warm-water ports anywhere in her vast territory. As a result, she was envious of Constantinople’s beauty.

    Apart from that, there was a spiritual and cultural pull. The Russian czars (the ruler of Russia until the 1917 revolution) regarded themselves as successors to the Eastern Roman emperors and desired to restore their dominance over their ancient city. Both were followers of the same religion, the Orthodox Greek Church, centred on the famed Santa Sophia. It had formerly been a mosque. How is that tolerable? The Greek Cross, rather than the Islamic Hilal or crescent, should be emblazoned on its dome.

    Czarist Russia began to grow towards Constantinople over time. After England and France raised barriers, resulted in war, and Russia’s march was halted for a while. Finally, the Great War of 1914 broke out, and secret treaties were signed by England, France, Russia, and Italy. The great ideals of freedom and independence of small countries were displayed before the world, but behind the curtain, like vultures waiting for the body, the partition of the planet began.

    In Russia, the czars were overthrown, and the government and social system were reformed before that corpse could reach the country. Bolshevik (Russian: “One of the Majority”), a member of the Russian Social-Democratic Workers’ Party wing that, under the leadership of Vladimir Lenin, took control of the Russian government in October 1917 and rose to prominence as a major political force in the country’s history (Britannica, 2020). The Bolsheviks dissolved all secret deals and announced that they were against imperialism and did not intend to invade any other country in order to expose the cunning of the big imperialistic countries in Europe (Mukherjee, 2021).

    The West’s winning forces were not pleased with the Bolsheviks’ firm stand and reasonable attitude. They seized control of Constantinople, in particular the English did really well at it. The Caliph (the chief Muslim civil and religious ruler) and Sultan both succumbed to European authority, but a small group of Turks objected. Mustafa Kemal was one of them, and he preferred to rise up in rebellion rather than accepting defeat.

    In May 1919, Mustafa Kemal (Also called Atatürk) started a nationalist revolution in Anatolia. He organised people to fight against the peace settlement that the Allies had forced on Turkey. Resistance to Greek attempts to take Smyrna and its environs was a major focus of this. As a result of the Greek victory, the Treaty of Lausanne was reworked to include an amendment to the peace settlement.

    A provisional government was set up by Atatürk in Ankara in 1921. Turkey became a secular republic in 1923 with Atatürk as its president after the Ottoman Sultanate was destroyed in 1922. He established a single-party rule that lasted nearly uninterrupted until 1945.

    The modernization of Turkey was the goal of his revolutionary social and political reforms. As part of these reforms, liberation of women was achieved, all Islamic institutions were abolished, and the introduction of Western legal systems was introduced. His foreign policy was non-interventionist, fostering good relations with Turkey’s neighbours. The name of Constantinople was also altered. It became Istanbul (Itzkowitz, 2022). The name of Constantinople was also altered. It became Istanbul.

    Turkey’s first president, Kemal Atatürk, secularised the structure in 1934, and it was turned into a museum the following year. In 1985, the Hagia Sophia got the status of UNESCO World Heritage site. Several other buildings and locations were also the part of it. During Erdoan’s presidency, he decided to repurpose the structure as a mosque in 2020. A few minutes following the announcement, Islamic prayers were held in the building, partially hiding the Christian images. Because it is Turkey’s most well-known tourist attraction, the Hagia Sophia is still open to the general public (Britannica, 2020).

    Bibliography

    Britannica, E. (2020, January 14). Bolshevik | Definition, History, Beliefs, Flag, & Facts | Britannica. Encyclopædia Britannica, Inc. https://www.britannica.com/topic/Bolshevik

    Darke, D. (2020, July 31). Hagia Sophia is still symbolic of Christianity and Islam’s shared history | Middle East Eye. Middle East Eye. https://www.middleeasteye.net/opinion/hagia-sophia-backstory-Islam-Christianity-shared-history

    Itzkowitz, N. (2022, January 1). Kemal Ataturk | Biography, Reforms, Death, & Facts | Britannica. https://www.britannica.com/biography/Kemal-Ataturk

    Mukherjee, M. (2021, October 24). Nehru’s Word: The Story of Hagia Sophia. National Herald. https://www.nationalheraldindia.com/india/nehrus-word-the-story-of-hagia-sophia

    Teall, J. L. (2021, September). Byzantine Empire | History, Geography, Maps, & Facts | Britannica. Encyclopædia Britannica, Inc. https://www.britannica.com/place/Byzantine-Empire

  • Nattrinai Lifestyle

    Nattrinai Lifestyle
    Napttinai Life Style

    Click on the Image to open the slide on Nattrinai Lifestyle

  • The Biggest ever Bank Loan Fraud

    After the bank fraud done by Vijay Mallya, Nirav Modi and Mehul Choksi, a new Bank Scam has come into picture of Rs. 22842 crores. This bank loan fraud in India would be proved the biggest ever loan fraud if found to be true in investigation.

    The Accused of Bank Loan Fraud

    CBI declared ABG Shipyard Ltd. the primary accused and the Chairman of the company named Kamlesh Agarwal is the secondary defendant as he signed the loan agreement. Apart from them the director of the executive director and three other directors are defendant in this case. Their names are Santhanam Muthaswamy, Ashwini Kumar, Sushil Kumar Agarwal, Ravi Vimal Nevetia respectively. This list of defendants also includes an affiliate business ABG International Private Limited and unspecified governmental officers and non-government people.

    One of India’s key players in vessel construction, the ABG Shipyard Ltd. has shipyards company in Gujarat’s Surat and Dahej where it has the capacity to manufacture boats up to 18,000 dead weight tones (DWT) and 1,20,000 DWT.

    Bank loan Fraud
    ABG Shipyard Ltd.

    “Dead Weight tonnage (DWT): Dead weight tonnage (DWT) shows the capacity of a ship that how much weight a ship can carry. It includes the sum of the total of the weights of cargo, fuel, fresh water, ballast water, provisions, passengers, and crew

    How did the Bank Loan Fraud do?

    As part of the 28-bank consortium, it was claimed that ABG Shipyard Ltd. had defrauded the branches of the erstwhile State Bank of Patiala, Commercial Finance Branch, New Delhi, and the erstwhile State Bank of Travancore. As per the CBI news declaration, the joint venture was led by ICICI Bank.

    As stated in the FIR, the accused company is charged of having outstanding loan with ICICI Bank of Rs 7,089 crore, State Bank of India (SBI) of Rs 2,925 crore, Punjab National Bank of Rs 1,243 crore, IDBI Bank of Rs 3,539 crore, Exim Bank of India of Rs 1,327 crore, Indian Overseas Bank of Rs 1,228 crore and various other banks and financial institutions.

    The Ernst and Young has exposed in their forensic audit that between 2012 and 2017, the defendants conspired and engaged in illegitimate acts, including the diversion of cash for purposes other than the ones for which the loan was given by the bank. The corporation allegedly gave large sums to numerous parties

    A large amount of funds was revealed to have been invested in the offshore subsidiary as well. Additionally, money from banks was allegedly used to purchase huge assets in the names of the people involved. In July 2016, the loan account was labeled a non-performing asset (NPA).

    “Consortium Bank: A consortium bank is a bank created by several banks to fund a project that is too huge for one bank to do alone. The purpose of creating a consortium bank is to leverage the assets of individual banks. All members in a consortium bank have equal ownership and no one bank has a controlling interest.

    According to Ernst and Young’s forensic audit, the accused conspired and performed illegal acts such as money laundering, embezzlement, and unlawful breach of trust between 2012 and 2017. This is the largest instance of bank fraud ever investigated by the FBI’s Central Division (CBI). According to the report, money was being utilized for reasons other than those for which banks had authorized its release. In July 2016, the loan account was labeled a non-performing asset (NPA).

    Bank Loan Fraud

    How to Prevent Bank Loan Frauds?

    At the time when India is seeing a dip in its economy due to pandemic and various other reasons, this bank loan fraud of Rs. 22842 crores will hamper the economy more. India must curb these types of fraud by making a strong policy. Already Neerav Modi, Vijay Mallya and Mehul Chowkasi have done big scams in bank loans. And also, they succeed in fleeing away from the country. The country where farmers are committing suicide due to the burden of only small or medium loan amount, this type of huge bank loan fraud is a question mark before the government. The government must take it seriously and punish the accused severely.

  • What is Affiliate Marketing and How Does It Work?

    Affiliate marketing may be a good option for you.

    You may make extra money on the side with affiliate marketing, which has been around for many years.
    You’ve certainly seen plenty of resources on affiliate marketing, including many of the how-to articles.
    For bloggers and website owners, affiliate marketing may be a highly lucrative and time-saving way to monetise their content.
    What is affiliate marketing and how can you get started? That’s the goal of this write-up.

    What is Affiliate Marketing?

    Affiliate marketing is a method of advertising a product by acting as a go-between for the advertiser and the customer.
    Advertisers only need to focus on creating appealing ads with this promotional method, while affiliates will be in charge of driving traffic to their products, ensuring the ads are placed on high traffic pages, directly attracting buyers, and fulfilling orders.

    Affiliate marketing

    What Is the Mechanism? and How it works?

    Your thinking about getting into affiliate marketing is exactly what it sounds like: thinking about it. At first glance, the procedure may appear to be confusing.
    For the most part, the affiliate marketing process can be broken down into a few simple steps that anyone can comprehend.
    By having the blogger or content producer include an affiliate link in their post, this can be accomplished.
    Visitors (consumers) who click on this link and make a purchase while shopping online will pay a commission to the website owner (publisher), just as if they had made the purchase themselves.

    Finding Affiliate Programs: A Quick Guide

    In the world of affiliate marketing, there are many options to select from, whether you’re an experienced blogger or just starting out.
    Choosing the correct affiliate programme, on the other hand, might be a challenge. Determine the classification of the issue you’re discussing.
    Affiliate programmes come in all shapes and sizes, from website builders to VPNs, from travel to finance, from fashion to fitness, and everything in between.
    Popular with top-tier content providers, the following companies offer affiliate marketing networks and programmes:

    In addition, your material must be more eye-catching to attract visitors, and you must pick which products to market.

    Promoting Affiliate Products: A Guide

    Affiliate marketing pays you a percentage of the sales you help generate, as you may be aware. In the right hands, this may be an enormously lucrative side job.

    Blog Writing

    Affiliate marketing is one of the most common ways bloggers generate money. Your commission is earned when someone clicks on your affiliate link and purchases something. Depending on the partnership, your portion of the revenue can range from 5% to 50% or more. An individual might set up his or her own blog and begin writing about his or her own interests. Your affiliate link can be included in any blog article you write.

    YouTube Channel

    The most popular websites on the internet are Google and YouTube.
    As a result, we’ll also point you in the direction of creative outlets.
    With the aid of YouTube, you can give your audience valuable content and earn money at the same time, as the platform allows you to add affiliate links in the description of each video you upload.
    Online video editors like FlexClip make it simple to create videos even if you don’t have any prior video editing skills.

    Create a Landing Pages

    Landing pages allow you to get your message across while also encouraging people to buy something. Using landing pages can also help your site’s conversion rates and bring in more affiliates.
    You can use an eye-catching landing page layout to help your visitors understand what you’re promoting. You should also think about how to improve the details designs, images, headlines, and so on.

    • Recognize your target audience.
    • Try to keep your design simple and easy to understand.
    • Draw people’s attention with your headline and images.
    • Your benefit statement should be summarised.
    • Excessive omission of navigation links
    • Make your CTA stand out.
    • Page speed is important.
    • Integrate trust with a social source.

    Email Marketing

    Email marketing is the most effective way to make money with affiliate marketing.
    Since the inception of email marketing, marketers have used it as a powerful tool to promote products and services, allowing us to reach a large number of people by emailing our list.
    The thing is, email lists are an extremely important component of a successful marketing strategy because they target more than just random website visitors.
    Making it simple for people to join your email list. Make sure to clearly advertise it and to deliver something that your viewers truly desire.
    You can use email marketing tools like Constant Contact to start building your own email list.

    Social Media Marketing

    The most effective way for affiliates to get links, traffic, and sales is through social media.
    When used correctly, it can skyrocket your affiliate revenue and provide you with an almost limitless stream of both traffic and sales.
    Setting up a social media account and then talking about products, on the other hand, isn’t going to get you very far.
    Understanding how people use social media platforms will enable you to do the same and build a following that believes in your content.
    Furthermore, keep in mind that each affiliate programme has its own set of rules for posting affiliate links on social media platforms such as Facebook and Instagram.

    Conclusion

    It may be difficult to get started as a beginner, but there is a wealth of information available to assist.
    Even so, those who want to start an affiliate marketing business should first learn the fundamentals.
    More importantly, if you receive product endorsements on your website, an affiliate disclosure is required.
    An affiliate disclosure informs your readers that you are compensated by the companies whose products you mention in your content in exchange for promoting, reviewing, or recommending them.
    This article should help you understand and begin your own journey as an affiliate marketer.

    You may be interested on the following article

  • How to Host a Website from Your Own Home

    You can save a lot of money by hosting your own website rather than using a web hosting provider.

    To host yourself, you must be familiar with router configuration and have a valid domain name and web server.

    Your web server can be a computer that is not your primary work computer and runs Windows, macOS, or Linux.

    This article explains how to host a website and what you need to know to be successful.

    Prerequisites for self-hosting your website

    To host a website at home, you will need three basic components:

    • To begin, you must provide your audience with the ability to access your website, which necessitates the use of a domain name. However, there is a chance that your home internet connection does not have a static IP address, in which case you will need to use dynamic DNS.
    • Furthermore, your router is most likely set to reject incoming connection requests, protecting the machines on your network from Internet teasing. As a result, you must ensure that requests for websites (and only these) are permitted through your router.
    • Finally, you will require a computer on your home network to run the web server, which will serve your content to visitors.
    How to Host a Website from Your Own Home
    How to Host a Website from Your Own Home

    Set up the domain name for your self-hosted website.

    Users can plug your domain into their browser and have it forward their request to your home if you configure it correctly (this isn’t as scary as it sounds). Set up the first leg of the journey by following the steps below.

    1. Purchase a domain name. It is generally beneficial to have domain names in order for visitors to find your website. This relieves them of the burden of remembering an IP address like 151.101.130.137. (IP address of Lifewire). You can read our guide to obtaining your own domain name, which is a relatively simple process.
    2. Examine the method by which your Internet Service Provider (ISP) assigns your IP address. As a consumer, you will almost certainly be assigned a dynamic IP address, which means it will change over time. If you’re fortunate enough to have a static IP address, you can skip to step 4.
    3. You must sign up for the dns dynamic service if you have a dynamic IP address. This service updates your domain name on a regular basis so that it points to the IP address assigned to you by your ISP. See this DDNS primer for more information.
    4. Your DDNS provider may also be able to register a domain name for you. This is a convenient method because you can be certain that there will be no issues when updating DNS and IP addresses between two different providers.
    5. If you have a static IP address, all you need to do is make sure that your domain name (wherever you registered it) points directly to your IP address at home. You can usually do this by adding a “A record” to the settings in the control panel of the service that sold you your domain. Assigning a custom domain to your Tumblr is a similar process.

    Increase the number of visitors to your self-hosted website.

    You can successfully send requests from your visitors over the Internet to your home network using a domain name and DDNS. They must, however, be admitted. You’ll need to make some changes to your router’s configuration to accomplish this. Your objective here is to receive website requests and ensure that they are delivered to the web server (more on this server in the next section). Here are two options if you have a typical consumer-grade router.

    How to Host a Website from Your Own Home
    How to Host a Website from Your Own Home
    1. The first step is to put your web server in the “demilitarised zone,” also known as the DMZ. Your router may be able to add a computer to your internal network and treat it as part of the larger Internet. This means that, for better or worse, any computer on the Internet can contact you using your IP address or domain name. You don’t have to worry about a complicated network configuration, but anyone on the Internet can try to crack your server. Before you proceed, make sure you understand the benefits and drawbacks of DMZ.
    2. Another option is to configure port forwarding on your router. Routers are typically set to Reject incoming requests, which keeps your home network secure. The exception to this rule is port forwarding, which instructs the router to route traffic on a specific port to a specific computer on your internal network. This way, you can only direct HTTP/S web requests (usually on ports 80 and/or 443) to your web server without exposing the rest of your home network to the outside world. Use these instructions to configure port forwarding on your router.

    Configure your self-hosted web server.

    The last step is to ensure that there is a server to receive web traffic now that it has arrived on your network and you can route it to the appropriate location.

    1. Set up a server computer that can run Windows, macOS, or Linux first. All of these operating systems can support a small personal website. However, it is best to use a computer that is not your primary work computer for security and performance reasons.
    2. Check that the IP address of the server computer matches the port forwarding settings you created.
    3. You must then install the web server software yourself. There are numerous free web servers available for installation on one of your network computers. Apache, an open source Web server, is one of the most popular.
    4. Finally, you can save your website to your server machine. Simply copy static web pages (created, for example, with a static site builder) to the server’s web folder, or install a CMS such as WordPre

    Last Words: If you don’t want to take all these pane. Even purchasing webhosting is expensive and require some knowledge. Here is my secret 👉 ClickHere

    Best of Luck